#544 - Sales Roleplay: How To Earn an Executive’s Respect in 30 Minutes

#544 - Sales Roleplay: How To Earn an Executive’s Respect in 30 Minutes

Armand Farrokh and Jen Allen‑Knuth walk through a realistic, unscripted discovery conversation with a senior university security leader. Jen demonstrates a 7-step executive discovery framework, from establishing credibility and anchoring to strategic objectives, to reframing the status quo and closing for next steps, while Armand plays a skeptical, budget-constrained prospect. The video pauses after each step to break down why each question is asked, how to control executive conversations, and how to advance big deals without pitching too early. Ideal for sellers who want to run confident, insight-driven discovery with senior decision-makers. These Courses Will Get You to President’s Club: 🏋 30MPC Training: 30mpc.com/training 👥 Leadership Course: https://bit.ly/4o8KtMT 📧 Cold Email Course: http://bit.ly/44K6jy3 ☎️ Cold Call Course: https://bit.ly/4jqQ4w2 🔮 Discovery Course: https://bit.ly/4cQYaM8 🛠️ Free Toolkits: http://bit.ly/4nZwvO5 Get More Tactics: Join our weekly newsletter – https://hubs.li/Q02NJQ8p0 Things you can steal and use today – https://linktr.ee/30mpc_youtube

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Episoder(655)

#612: Sales Kickoff Masterclass: The Ultimate Planning Guide

#612: Sales Kickoff Masterclass: The Ultimate Planning Guide

Kayde Givens has planned 16+ sales and revenue kickoffs. She shares her complete blueprint for designing an event that builds culture, teaches new behaviors, celebrates the team, and gets reps ready t...

29 Sep 48min

Introducing: The Warm Pipeline Machine (Social Selling Course)

Introducing: The Warm Pipeline Machine (Social Selling Course)

We’re going all-in on social selling this October. Here’s what we’ve got coming up as we lead into the launch of our new course with Samantha McKenna, plus how to join the live launch event and check ...

28 Sep 17min

#611 - The Sales Leader SKO Survival Guide | JD Miller | 30MPC Hall of Fame

#611 - The Sales Leader SKO Survival Guide | JD Miller | 30MPC Hall of Fame

JD Miller breaks down how to choose the right theme, structure the agenda, run better breakout sessions, and carry the momentum into the rest of the year. 🎯 Build your SKO theme around the busines...

24 Sep 32min

#610: I've Spoken at 150 Sales Kickoffs. Here Are 9 Ideas Worth Stealing

#610: I've Spoken at 150 Sales Kickoffs. Here Are 9 Ideas Worth Stealing

Jen Allen-Knuth has spoken at more than 150 sales kickoffs and surveyed 110,000 sellers on what actually makes an SKO worth attending. She shares nine ideas for making your next kickoff more education...

22 Sep 29min

#609 - How to Hire SDRs Who Are Actually Built for the Job | Sam Nelson

#609 - How to Hire SDRs Who Are Actually Built for the Job | Sam Nelson

Sam Nelson breaks down how elite SDR leaders hire, onboard, and motivate reps to build consistently high-performing teams. Learn the interview signals that predict top performers, how to structure a 9...

17 Sep 37min

#608 - How Mapping the "Shadow" Org Chart Got Me to 305% of Quota

#608 - How Mapping the "Shadow" Org Chart Got Me to 305% of Quota

Laura McDonald breaks down the enterprise multithreading strategy that helped her hit 305% of quota by mapping the hidden power base inside her accounts. Learn how to uncover real influence, neutraliz...

15 Sep 42min

#607 - How to Turn Every Sales Pilot Into a Closed Deal | Shaun Crimmins

#607 - How to Turn Every Sales Pilot Into a Closed Deal | Shaun Crimmins

Shaun Crimmins breaks down how to run pilots and POCs that prove measurable value and actually convert into paid contracts. Learn how to define success upfront, build the right champions, and engineer...

10 Sep 35min

#606 - How To Build An Elite Outbound Sales Team (Get Reps Dialing Fast)

#606 - How To Build An Elite Outbound Sales Team (Get Reps Dialing Fast)

Armand Farrokh breaks down the system he used to build a high-performing SDR organization, fixing culture, installing operating rhythms, sharpening targeting, and creating repeatable hiring and messag...

8 Sep 46min

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