#1 of How Software Becomes Driving – Johan Lundén – Software-Defined Vehicles & the Future of Commercial Mobility

#1 of How Software Becomes Driving – Johan Lundén – Software-Defined Vehicles & the Future of Commercial Mobility

We’re proud to launch a brand new BayInCo podcast series, How Software Becomes Driving, exploring how software is fundamentally transforming vehicles, organizations, and the future of mobility.


In this first episode, Kailash is joined by Johan Lundén, CEO of Coretura, and a seasoned industry leader with over 20 years of experience across Scania, TRATON, and Volvo Group, where he most recently led global project and product strategy.

Together, they unpack what the shift to Software-Defined Vehicles (SDV) really means for the commercial vehicle industry — beyond buzzwords and hype. The conversation covers:

• What Software-Defined Vehicles are and why the concept matters now

• Moving from “best at launch” to continuous improvement over the vehicle lifecycle

• The role of standardized and open SDV platforms in enabling collaboration

• Centralized high-performance compute and truck operating systems

• Organizational, cultural, and skill shifts required for SDV success

• Risks, metrics, and lessons learned from large-scale transformations

• A forward-looking view of the commercial vehicle ecosystem 5–10 years ahead

Johan shares grounded insights on balancing technical debt with future-focused investment and explains why SDV is not just a technical upgrade, but a systemic transformation in how vehicles are built, evolved, and operated.

A must-listen for anyone working with automotive software, commercial vehicles, digital platforms, or large-scale technology transformation.

Hosted on Acast. See acast.com/privacy for more information.

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Episoder(48)

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The BayInCo Podcast explores how technology, leadership, and strategy intersect across industries, with a focus on real-world challenges and practical insights from experienced practitioners.In this e...

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#35 - Robert Andersson - en mångsysslande Cyberspecilast som återföddes i outbacken

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Möt Robert Andersson – cyberspecialisten, ledaren och mångsysslaren som rör sig lika naturligt mellan teknik, affär och strategi som mellan olika delar av världen. En person som drivs av nyfikenhet, u...

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#34 - Magdalena Suchecka - on building strong cultures while driving transformation

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Magdalena is a seasoned HR executive with extensive international experience, known for aligning people strategy with business growth. She brings a thoughtful, human-centered approach to leadership, b...

30 Mar 51min

#33 - Jacob Bergström - Founder of HR on Demand on how HR is relevant in all organizations

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For nearly 30 years, his driving force has been simple yet powerful: helping people succeed. His passion for HR was born in the travel industry, gaining first-hand experience in leadership, team dynam...

17 Mar 1h 16min

#03 of How Software Becomes Driving – Daniel Langkilde – When Autonomy Becomes a Data Problem

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How Software Becomes Driving is a BayInCo podcast series exploring how real-world AI systems are built, deployed, and scaled as vehicles transition from mechanical products into intelligent, software-...

2 Mar 1h 8min

#32 - Henrik Larsson - Top 100 Global HR Leader om hur man bygger team som både engagerar och levererar resultat

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Henrik is the kind of HR leader who doesn’t just sit at the strategy table — he quietly redesigns the table while everyone else is still discussing the agenda.Former Head of People Experience EMEA at ...

24 Feb 52min

#02 of How Software Becomes Driving – Mohammad Ali – Reasoning about the world: Perception → Decision → Control in real vehicles

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The BayInCo Podcast brings together technology and industry leaders to explore the forces shaping modern engineering careers and systems. In How Software Becomes Driving, we focus on the transformatio...

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