The Manager’s Playbook 053: Sickick - Bad Artist Management, Ownership, Content Strategy & Career Longevity

In the music industry, talent is never the only factor.

Management is, systems are, ownership is and the ability to understand your own business before someone else understands it for you.

In this episode of The Manager’s Playbook, Sickick sits down for a real conversation on artist management, team building, and what happens when money enters the room and relationships start changing. We talk music business red flags, why trust is the biggest de-stressor for artists, and how misalignment between artist and manager can quietly sabotage a career.

Then we zoom out into the bigger play: how Sickick rebuilt, protected his artist brand, stayed intentional about music rights, and navigated the industry with leverage through master ownership, distribution deals, and strategic partnerships. He breaks down how content strategy for musicians and social media momentum can create real-world opportunities, like high-level collaborations and major artist moments, including a studio session with Madonna, plus work connected to Post Malone and Doja Cat.

If you’re an independent artist, producer, DJ, or aspiring music executive trying to figure out how to grow your audience, increase streaming numbers, build a real management team, and stop running your career on vibes, this episode is the blueprint.

Simply put, a conversation like this doesn't come cheap.

Watch the full episode on YouTube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@managersplaybook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

New episodes drop Tuesdays @ 10am ET

Denne episoden er hentet fra en åpen RSS-feed og er ikke publisert av Podme. Den kan derfor inneholde annonser.

Episoder(331)

Inside the Playbook: James Beshara on Why Most Music Artists Quit

In this clip from The Manager’s Playbook, Mauricio Ruiz and James Beshara talk about purpose, burnout, validation, and what it really means to build with intention.James breaks down the idea that “ind...

23 Jul 0s

Inside the Playbook: James Beshara on Why the Solo Genius Myth is Killing Your Music Career

In this clip from The Manager’s Playbook, Mauricio Ruiz and James Beshara break down why success in any creative career usually comes down to people, practices, and tools.James challenges the myth of ...

22 Jul 0s

The Manager’s Playbook 075: James Beshara - Silicon Valley, Artist Development, Trust, Wellness & Music Business

In this episode of The Manager’s Playbook, Mauricio Ruiz sits down with angel investor, musician, founder, creator, and Magic Mind CEO James Beshara for a different kind of music business conversation...

19 Jul 2h 26min

Inside the Playbook: Amber Grimes on The Mistake Every Music Executive Makes

In this clip from The Manager’s Playbook, Mauricio Ruiz sits down with Amber Grimes, EVP, GM, and partner at Love Renaissance (LVRN), to talk about self-advocacy, asking questions, and learning the bu...

11 Jul 18min

Inside the Playbook: Amber Grimes on The Visual Strategy That Makes Artists Memorable

In this clip from The Manager’s Playbook, Mauricio Ruiz sits down with Amber Grimes, EVP, GM, and partner at Love Renaissance (LVRN), to talk about what makes artists memorable in today’s music busine...

10 Jul 26min

Inside the Playbook: Amber Grimes on The New Rules of Artist Branding

In this clip from The Manager’s Playbook, Mauricio Ruiz sits down with Amber Grimes, EVP, GM, and partner at Love Renaissance (LVRN), to talk about what artists need beyond the music.Amber breaks down...

9 Jul 22min

Inside the Playbook: Amber Grimes on How LVRN Builds Artist Rollouts

In this clip from The Manager’s Playbook, Mauricio Ruiz sits down with Amber Grimes, EVP, GM, and partner at Love Renaissance (LVRN), to talk about what goes into building artist rollouts that actuall...

8 Jul 21min

The Manager’s Playbook 074: Amber Grimes - LVRN, Artist Branding, Music Rollouts, Artist Development, Fan Communities & Music Business

In this episode of The Manager’s Playbook, Mauricio Ruiz sits down with Amber Grimes, EVP, GM, and partner at Love Renaissance (LVRN), for a real conversation about artist branding, music rollouts, an...

5 Jul 1h 43min