4 Feb

Your 2026 Social Media Strategy: Variety, Bravery & Actually Scheduling Content Time

It's February 2026, and if you're feeling like social media is louder, harder, and more soul-crushing than ever — you're not wrong. But here's the thing: this year isn't about doing more content or chasing every trend. It's about being intentional, strategic, and (dare I say) a little braver with how you show up.

In this episode, I'm breaking down what a real 2026 social media strategy looks like for small business owners who want results without the burnout. We're talking variety of content (not just B-roll!), why you need to schedule social like any other business task, and how being bolder — not controversial, just you but louder — can transform your connection with your audience.

Plus, I'm giving you permission to stop doing only one thing and start experimenting with content that actually builds relationships, not just views.

In this episode:

Why you need to treat social media like a real task in your calendar (not a 10 p.m. scramble)
The types of content that matter in 2026: B-roll, talk-to-camera, voiceovers, carousels, and more
How to create variety without overwhelm — start with just one new format this month
Why talk-to-camera and voiceover reels might get fewer views but deeper connection
The power of storytelling carousels (and why they're driving hundreds of new followers for club members)
What it means to be braver and bolder on social — without being clickbaity or controversial
How to use your voice, your story, and your opinions to stand out in a noisy feed

Free resource mentioned in this episode:

Get my free B-roll checklist and shooting guide here: https://socialkatmedia.com/resources-broll?utm_medium=podcast&utm_source=social-goals

Don't forget to like, subscribe, and leave 5 stars!

☆ Join the Social with Kat Club: Fun & effective content prompts, coaching, and community for small business owners https://socialkatmedia.com/social-with-kat-club?utm_medium=podcast&utm_source=social-goals

☺ Connect with Kat:

Instagram: https://www.instagram.com/socialkatmedia/
Threads: https://www.threads.net/@socialkatmedia
LinkedIn: https://www.linkedin.com/in/kat-tepylo-murphy/

☺ Free Resources to Help Your Small Business: https://socialkatmedia.com/resources?utm_medium=podcast&utm_source=social-goals

Denne episoden er hentet fra en åpen RSS-feed og er ikke publisert av Podme. Den kan derfor inneholde annonser.

Episoder(45)

What to Post This Week: 3 Content Ideas Small Businesses Can Create Right Now

Three content ideas, three different goals. And all of them are ones you can actually create this week.In this "What to Post This Week" episode, Kat breaks down three content formats that will help yo...

11 Jun 15min

The Trial Reels Strategy That Actually Works for Local Businesses

You've seen the headlines: "I grew 3,000 followers this month from trial reels!" but is that actually a strategy small businesses can replicate? In this episode, Kat breaks down the truth about trial ...

28 Mai 9min

My Weekly Content Creation Workflow (And How to Build Yours)

Ever wonder what a realistic content creation week actually looks like for a small business owner? In this episode, Kat breaks down her entire weekly content flow — from the ongoing research and ideat...

14 Mai 16min

How to Sell on Social Media Without a Launch (And Still Get Bookings)

Forget content "balance". What your business actually needs is a content flow. In this Social SOS episode, Kat answers a question from a brand photographer inside the Social with Kat Club who wants to...

7 Mai 14min

Building Community, Being Consistent, and Bricking our Phones with Kalin Sheick of Sweetwater Floral

I'm joined by one of my favourite follows of all time, Kalin Sheick — florist, storyteller, boundary queen, and founder of Sweetwater Floral — for an honest conversations about building community on s...

30 Apr 34min

What Type of Social Media Content Builds Trust the Fastest?

This week's podcast episode features a Social SOS — a listener questioner! We dive into one of the most important questions for service providers and coaches: how do you build trust quickly on social ...

20 Apr 7min

What to Post This Week (for the Makers, Main Street Businesses, and In Person Service Providers)

I'm just going to tell you what to post. In this episode (the first of a monthly series!), Kat breaks down three ready-to-create posts you can add to your content calendar for the week ahead: low-effo...

13 Apr 16min

What Is B-Roll (And How to Use It for Your Business)

"B-roll" gets thrown around a lot in the social media world, but what does it actually mean — and how do you use it well? In this episode, Kat breaks down exactly what B-roll is, how to film it effect...

30 Mar 17min