Networking Masterclass: How to Build Your Brand in Tech | #PowerTalks Ep. 54

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In this episode of Power Talks, Griffin talks with Jon River on how he has grown his network in the Microsoft Dynamics and Power Platform industry over the last 20 years. Jon believes that a quality network is key to growing one's career to new heights and leaving a positive impact on those around you. Check out the conversation to see how you could grow your network in this masterclass of a conversation.

✅ Connect with Jon on LinkedIn: https://www.linkedin.com/in/jonrivers/

Who is Jon?

Today we’re joined by Jon Rivers, COO of Marketeery and a deeply respected figure in the Microsoft Dynamics ecosystem. With over 20 years of community involvement, Jon has played a pivotal role in shaping and strengthening the Dynamics space—not just through his work, but through his heart for people. He served on the Directions NA Conference Board for over 11 years, coaching and mentoring countless professionals along the way. Whether it’s uplifting new talent, guiding seasoned pros, or building marketing strategies for partners—Jon’s impact is rooted in his philosophy of giving over taking, and building community strength from the inside out.

💥 Listen to #PowerTalks on all platforms here: 💥https://creators.spotify.com/pod/show/citizendeveloper365

✅ Connect with Griffin on LinkedIn:https://www.linkedin.com/in/griffin-lickfeldt/🔗

Check the Citizen Developer site here:https://citizendeveloper365.com/

In this PowerTalks Masterclass, we dive deep into the real-world strategies behind building your brand, expanding your network, and standing out in the Microsoft ecosystem—especially in the era of AI and Copilot Studio.In Episode 53, we sit down with a longtime community leader and COO of Marketeery to explore:

✅ How to overcome shyness and grow into a recognized voice in tech

✅ The mindset shifts that unlock long-term career growth

✅ Practical tips on using underutilized tools and platforms to grow your influence

✅ Why “if you have an itch, you should do something about it” is a game-changing philosophy

✅ The most common mistakes partners make in Microsoft marketing—and how to fix them

✅ The mission of Marketeery and how it supports the Power Platform and Copilot Studio community

✅ How mentorship, giving first, and community focus drive sustainable leadership in tech

Whether you're building apps in Power Platform, learning Copilot Studio, or trying to stand out in a crowded digital space, this episode will give you actionable insights to level up your presence—both online and offline.

📌 Keywords: Copilot Studio networking, build brand in tech, Microsoft ecosystem marketing, Marketeery, Power Platform community, Copilot for partners, Microsoft partner growth, tech branding strategy

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This channel's mission is to help guide, teach, discuss, and share valuable and meaningful content for Citizen (Non-technical) Developers around the world. With a current focus that will cover a broad range of Microsoft Dynamics 365 topics from Detailed How-To or Step-by-Step Guides, Best Practices for Builders, Certification Exams, and MORE! Make sure you SUBSCRIBE so you don't miss a thing!

Video Chapters:

00:00 - Intro

00:56 - Getting out your shell

08:05 - The first stepping stone

15:00 The value of a network

20:33 - Quantity over Quality

26:11 - Misconceptions about success

33:12 - Marketeery

44:16 - After Hours Happy Hour

47:00 - Connect with Jon