First principles, frameworks, and the foundations for business success

First principles, frameworks, and the foundations for business success

In this episode I speak with Jon Itkin.

Jon is the Principal of In The Kitchen where he provides positioning, messaging, and brand work for growth stage tech companies and tech enabled services.

In this episode we cover topics including:

  • The skillsets he developed early in his career he brought into launching his own operation

  • The importance of diagnostic and technical work including writing scopes, estimating projects, and how essential it is to develop systems for the back of the house of your business

  • The difference between first principles and frameworks, and the importance of repeatable processes without becoming overly reliant on them

We also developed a few new hashtags on the fly.

Jon is a total wealth of knowledge. This was a great, fun conversation. I learned a lot hearing him share his perspectives and experience, and I think you will too.

Episoder(50)

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In this episode I speak with Michael Strachan. Michael has served in all roles of digital agency life, starting in the weeds, overseeing cross-channel teams in multiple locations, developing strategy...

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In this episode I speak with Garrett Jestice.  Garrett is a GTM Strategy consultant and advisor for B2B startups.  Before founding Prelude Marketing, Garrett was the Chief Marketing Officer for Eddy...

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In this episode I speak with Rachel Meltzer. Rachel is a freelance tech writer, writing business coach, and also host of her own podcast, The Guidebook. Rachel and I cover topics including: Worki...

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