Suntory BOSS boss brand extension strategy

This centers on the biographical novel titled The Golden Hour, which explores the life and leadership philosophy of Seiko’s founder, Kintaro Hattori. Written by author Shuhei Niwa, the book illustrate...

11 Jul 6min

This explores the strategic marketing behind Black Thunder, a popular chocolate snack brand. It examines the specialized techniques used to identify unspoken consumer desires that customers often cann...

10 Jul 6min

This explores how WanPod, a specialized private pod-sharing service for dogs, identifies and addresses the hidden needs of pet owners. By analyzing the moments when owners give up on certain activitie...

9 Jul 6min

This defines digital transformation (DX) as a rigorous journey involving organizational culture, employee education, and business process redesign rather than simple tool adoption. Through the lens of...

8 Jul 8min

This outlines the strategic methodology employed by Halmek, a prominent Japanese monthly magazine, to identify and leverage customer insights. It explores the specific techniques the publication uses ...

7 Jul 5min

This explores a creative methodology known as lateral thinking by examining its application within a specific Japanese chocolate context. It illustrates how individuals can rearrange traditional persp...

6 Jul 6min

This highlights the operational strategies behind Super Sanshi, a Japanese company that maintains a profitable online grocery business. By exploring both the visible services and internal systems, it ...

5 Jul 7min

This examines a creative marketing strategy used by Kao Corporation to transform the often difficult task of applying sunscreen to children into an engaging activity. By introducing the Biore Kids Sta...

4 Jul 5min