HOW TO: Work with BRANDS as a Creative (ADVERTISING 101 w/ Luke Keeling)

HOW TO: Work with BRANDS as a Creative (ADVERTISING 101 w/ Luke Keeling)

This week, UK-based Senior Creative Director Luke Keeling makes the ad world POP right before our eyes, as he breaks down what it really means to solve business problems through creativity.

Luke notes how top agencies chase the narrative of a brand, sustain creativity at scale, and structure teams internally to build long-term, meaningful partnerships with clients. We explore why the strongest brands commit to agencies for the long haul, often seeing a single campaign evolve over five years or more, and how authenticity drives every decision at Uncommon Studio (where Luke works) — to the point where they only take on work they truly believe in.

We also unpack Luke’s recent campaign work for Instagram/Meta, examining how advertising can double as a genuine conversation around mentorship rather than just a sales pitch. Along the way, Luke shares insights on building fame as a studio, creating cultural notoriety beyond the advertising world, and why recognizability is key to longevity as a production studio. We close the interview with some of Luke's most powerful takeaways from collaborating with some of the best high-level talent in the world.

TYLER THE CREATOR: ASK IT ANYWAY

LUKE'S WEBSITE

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Episoder(77)

HOW TO: Authentically Produce Love Island (w/ Nicholas Gloria)

HOW TO: Authentically Produce Love Island (w/ Nicholas Gloria)

This week, we sit down with reality TV producer (and Wyatt's neighbor) Nicholas Gloria to break down the art and business of producing unscripted television. From his early days at Scout Productions (...

13 Okt 1h 4min

HOW TO: Infuse Physicality Into Your Filmmaking (w/ Santi MacLean)

HOW TO: Infuse Physicality Into Your Filmmaking (w/ Santi MacLean)

This week, we sit down with filmmaker and actor Santi MacLean to get physical. Santi breaks down his acting practice, Action Theatre — a highly reactive, physical, and primal form of acting derived fr...

6 Okt 1h 1min

HOW TO: Be Scrappy, and Rapidly Become a Producer (w/ Aisling Lynch)

HOW TO: Be Scrappy, and Rapidly Become a Producer (w/ Aisling Lynch)

This week, we’re joined by producer Aisling Lynch of Fourth Wall, who moved to Los Angeles in a yellow Smart Car named Leonardo with just a couple bucks to her name — and quickly began figuring out ho...

29 Sep 1h 9min

HOW TO: Do It For Your Inner Child (w/ Wylie Anderson)

HOW TO: Do It For Your Inner Child (w/ Wylie Anderson)

Wylie Anderson RETURNS to the Pod fresh off directing Grace Guy’s DECKHAND at the Edinburgh Fringe — and fully recovered from much chaos involving international travel and visceral sickness. We also d...

22 Sep 1h 3min

HOW TO: Channel Relentless Passion (w/ David Jacobson) [RE-RELEASE]

HOW TO: Channel Relentless Passion (w/ David Jacobson) [RE-RELEASE]

(RE-RELEASE) This week, we resurface a CLASSIC episode. We sit down with David Jacobson, marketing director at Cherry Lane Theatre — freshly reopened under A24 — to talk shepherding one of downtown Ne...

15 Sep 58min

HOW TO: Take Your Show to Edinburgh and Beyond (w/ Britt Berke)

HOW TO: Take Your Show to Edinburgh and Beyond (w/ Britt Berke)

Director Britt Berke is back on the pod! Since we spoke with her last year, Britt has been BUSY— she most recently directed Ruby Karp’s solo special I DON’T TRUST ADULTS, premiering on VEEPS September...

8 Sep 1h 5min

HOW TO: Provoke, Produce, Perfect (w/ Gabriella Mykal)

HOW TO: Provoke, Produce, Perfect (w/ Gabriella Mykal)

This week, we sit down with filmmaker/visual artist Gabriella Mykal to talk about her journey from making experimental films in Texas to CalArts, where she made her first doc feature, RP — a documenta...

1 Sep 1h 24min

HOW TO: Make and Sell a Stand-Up Special (w/ Ruby Karp)

HOW TO: Make and Sell a Stand-Up Special (w/ Ruby Karp)

This week, we sit down with comedian Ruby Karp! We briefly recap Ruby's unconventional childhood (for more on that, listen to our first episode with her!); how growing up with a single mom ended up wi...

25 Aug 1h 9min

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