The nudge behind this $200k side hustle
Today’s guest, Jay Clouse, used one simple nudge to grow a $200,000 side hustle. This same nudge helped launch some of the world’s largest businesses, grew sales for a seltzer company, and has boosted...
10 Jul 202326min
Today’s guest is Ri_h_rd Sh_tto_
Does obscuring the letters of my guest’s name make this podcast more popular? Does asking a question in an ad make it more engaging? Does a wine with a cork top taste better? Find out in today’s epis...
3 Jul 202320min
Elizabeth Holmes: How she deceived the world (part two)
Elizabeth Holmes deceived the world. By lying repeatedly over her 15-year career, she raised $1 billion in funding and became the world's youngest self-made female billionaire. In this episode, I expl...
26 Jun 202338min
There’s a problem with the world’s most famous nudge
There’s a simple trick governments use to dramatically change the behaviour of their population. It’s been known to keep kids in school, reduce imprisonment, encourage healthy eating, and lower househ...
19 Jun 202332min
Elizabeth Holmes: The psychology of a liar (part one)
Most of us have heard that Elizabeth Holmes is a pathological liar. How she coned investors out of billions. But few of us know why she did it, why her employees endorsed her and why so many of us bel...
12 Jun 202339min
Why card counters can’t bankrupt casinos (with Steven Bridges)
Card counters should bankrupt casinos. They have an edge that means they’ll win more than they lose. But they don’t bankrupt casinos. And the reason why has more to do with behavioural science than ma...
5 Jun 202337min
Tips for living a happier life (according to science)
I asked one of the world's leading experts on happiness to share scientific tips for living a happier life. Link to buy Cassie’s book: https://www.cassiemholmes.com/happierhour Try HubSpot for free: h...
30 Mai 202331min
Why working at a large organisation will kill your creativity
In this episode, I discuss Derren Brown, Solomon Asch, the conformity bias, social loafing, my favourite reality TV show … and why most of us feel uncreative and unproductive at large organizations. ...
22 Mai 202333min
