Mike Dorfman (PPL CEO) on Taking Padel Mainstream

Mike Dorfman (PPL CEO) on Taking Padel Mainstream

Padel Smash Academy sits down with Mike Dorfman, CEO of the Pro Padel League (PPL), live from Miami during Art Basel week at the Scope Art Fair. Mike breaks down the vision behind bringing the PPL Championship Court to the beach—turning the padel court into a full-on statement piece that stops people in their tracks and gets first-timers to finally experience what makes padel so special.

Mike shares how the activation came to life with artist Ryan Keeley, why awareness is still the #1 mission, and the “three-lane strategy” PPL is building: showcase elite pros for a reality check, introduce complete newcomers to padel for the first time, and create iconic experiences where fans and amateurs can step onto the same court as the pros. We also get a full season recap—five events across three countries, 25,000 attendees, 100M+ video views, and “a couple hundred million” impressions—plus what’s coming next as PPL expands to new U.S. and international cities, keeps the sport accessible (no paywalls), and continues growing distribution across 16+ networks reaching hundreds of millions of households.

Episoder(151)

Inside LA Padel Club: A Historic Mansion Becoming LA’s Next Premium Padel Destination

Inside LA Padel Club: A Historic Mansion Becoming LA’s Next Premium Padel Destination

In this episode, Padel Smash visits LA Padel Club, an upcoming premium padel destination in Los Angeles, during the early stages of development.While the full conversation with Steve Shpilsky, Founder...

24 Apr 35min

Why Padel Players Need the Right Shoes | Adrian Grant of Kanso Shoes

Why Padel Players Need the Right Shoes | Adrian Grant of Kanso Shoes

In this episode of Padel Smash TV, we sit down with Adrian Grant, founder of Kanso Shoes, to talk about what really goes into building a high-performance shoe for racket sports.Adrian shares his journ...

10 Apr 42min

The Untold Story of Varlion’s Rise, Fall, and Rise Again

The Untold Story of Varlion’s Rise, Fall, and Rise Again

In this episode of Padel Smash TV, we sit down with Felix Regalia, CEO and Founder of Varlion, one of the most iconic brands in padel history.Felix shares the incredible story behind how Varlion start...

7 Apr 29min

NOX Reveals Its U.S. Padel Strategy | Alfons Bastida & Philippe Urreiztieta Interview

NOX Reveals Its U.S. Padel Strategy | Alfons Bastida & Philippe Urreiztieta Interview

At RacquetX, Padel Smash TV sat down with Alfons Bastida, Chief Marketing Officer of NOX, and Philippe Urreiztieta, USA NOX Distributor, for a deep conversation on the brand’s global vision and why th...

3 Apr 25min

Inside WME’s Padel Strategy: Celebrities, Brands, and the Next Generation

Inside WME’s Padel Strategy: Celebrities, Brands, and the Next Generation

What does one of the biggest representation agencies in the world see in padel?In this episode, Cesc and Julian sit down with Daniel Dios from WME Sports to break down how global brands are entering p...

24 Mar 14min

Inside Babolat Padel with Jose Luis Sanz and Alejandra Alonso | RacquetX 2026

Inside Babolat Padel with Jose Luis Sanz and Alejandra Alonso | RacquetX 2026

In this special RacquetX 2026 episode, Cesc and Julian sit down with two key voices from the world of Babolat Padel: Jose Luis Sanz, Padel Business Leader and Global Marketing Director at Babolat, and...

19 Mar 17min

Inside RacquetX 2026 EP. 1 | Boast, Hexagon Cup, Nox, Blanca & More

Inside RacquetX 2026 EP. 1 | Boast, Hexagon Cup, Nox, Blanca & More

Episode 1 of 4 from our RacquetX 2026 coverage is here.In this first episode, the Padel Smash TV team hits the floor at RacquetX to talk with some of the most interesting brands and leaders shaping th...

17 Mar 51min

Boast Is Back: CEO Matthew Feuer on Reviving an American Racket Icon

Boast Is Back: CEO Matthew Feuer on Reviving an American Racket Icon

Boast is making a serious return to racket sports, and in this episode of Padel Smash TV, Cesc and Julian sit down with Matthew Feuer, Owner and CEO of Boast, to talk about the brand’s heritage, why i...

13 Mar 31min

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