The 5 biggest marketing claims mistakes made by skincare and beauty founders (+ how to avoid them)
Skincare Social30 Okt 2023

The 5 biggest marketing claims mistakes made by skincare and beauty founders (+ how to avoid them)

It's no secret that making claims about your cosmetic products can be one of the most challenging parts of being a skincare and beauty brand owner: Can I say this about my product? Can I write this on my social media? Can I add this to my label? Am I going to get in trouble with the regulator if I say this?And it can be hard to find information online that's Australian-based. So that's why this episode is dedicated to claims! It's important to be compliant, because these regul...

Episoder(21)

Why your cosmetics brand should be compliant & what can happen if it’s not

Why your cosmetics brand should be compliant & what can happen if it’s not

This week the episode focuses on my favourite topic - compliance - and it asks the big question: Why should I make compliance a priority, and what can happen if I don’t? In this episode, we delve int...

11 Apr 202432min

Sustainable packaging and regulations for skincare and beauty brands

Sustainable packaging and regulations for skincare and beauty brands

If you’re a skincare or beauty brand owner you may have already heard of APCO, and if you’re just starting out then the Australian Packaging Covenant Organisation is someone you should know more about...

3 Apr 202439min

Brand-building and beauty trends with Meagan Pate from Straand & Three Warriors

Brand-building and beauty trends with Meagan Pate from Straand & Three Warriors

In this episode of Skincare Social, we explore brand-building and beauty trends with brand founder and passionate creative, Meagan Pate. Meagan is a co-founder of Straand, Australia's first microbiome...

27 Mar 202425min

Ingredient transparency and plant-based innovation in cosmetics - with Lisa Carroll, Native Extracts

Ingredient transparency and plant-based innovation in cosmetics - with Lisa Carroll, Native Extracts

In this enlightening episode of Skincare Social, we dive into ethics, transparency and ingredients with Lisa Carroll, the driving force behind Native Extracts. With her profound insight into the phyt...

21 Mar 202439min

Navigating marketing, myths and mistakes in the beauty industry with Fiona Tuck

Navigating marketing, myths and mistakes in the beauty industry with Fiona Tuck

In this episode of Skincare Social, we explore the complexities of marketing, myths and mistakes in the beauty industry with guest, Fiona Tuck. With over 30 years of industry experience, Fiona spills...

28 Feb 202450min

Why 'Clear Beauty' is the next big thing

Why 'Clear Beauty' is the next big thing

In this episode, we dive into the realm of clear beauty - a fresh perspective on skincare transparency that goes beyond just product formulations. I unpack the shift from 'clean beauty' to 'clear bea...

21 Feb 202421min

The 5 biggest learnings from Beauty Brand Bootcamp

The 5 biggest learnings from Beauty Brand Bootcamp

In this episode of Skincare Social, we dive into the essentials of starting your own skincare or beauty brand. I break down the recent live round of Beauty Brand Bootcamp, which is the first step to ...

14 Feb 202420min

How I started a #1 luxury mascara brand for sensitive eyes - with Dr Jacqueline Beltz, Okkiyo

How I started a #1 luxury mascara brand for sensitive eyes - with Dr Jacqueline Beltz, Okkiyo

In this week's episode, Dr. Jacqueline Beltz, founder of Okkiyo, shares her journey from ophthalmologist to beauty entrepreneur. Whether you're a beauty enthusiast or budding entrepreneur, you won't...

7 Feb 202436min

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