Turning a Deployment Idea Into a Multi-Million Dollar Veteran Business with Robert Patton, Founder and CEO of Sheath

Welcome to Season 2 Episode 6 of the "Militarily Speaking" podcast with Tom McLean and Jodi Vickery

In this episode of Militarily Speaking, we dive deep into the world of veteran entrepreneurship and military business leadership with Robert Patton, the founder and CEO of Sheath. Sheath is a unique veteran-owned business known for innovating comfort in men’s underwear. Robert’s journey from Army soldier to successful entrepreneur offers powerful insights for military members, veterans, and military spouses interested in starting a business, veteran small business funding, and leadership development.

“Militarily Speaking” is a podcast produced by Armed Forces Bank that is dedicated to the military lifestyle and all the things that makes the military community who they are.

Turning a Deployment Idea Into a Multi-Million Dollar Veteran Business with Robert Patton, Founder and CEO of Sheath

Robert Patton launched Sheath in 2013, building what is now a recognized veteran-owned apparel brand. Originally a men’s underwear company, it expanded to include a women’s line in 2017. The brand reflects discipline, durability, and self-mastery – qualities rooted in Robert's military background and aligned with the broader mission of encouraging military entrepreneurs to build purpose-driven businesses.

Transitioning from Military to Business

Robert’s entrepreneurial journey began during his military service in Iraq, where he identified a need for performance-based comfort in extreme conditions. Encouraged by those around him, he turned an idea into a prototype and eventually into a thriving business. His experience illustrates the challenges and opportunities that come with transitioning from active duty to entrepreneurship, a path many veterans and military spouses are exploring today.

The Military Influence on Business Leadership

The discussion highlights how military experience directly shapes effective business leadership, communication, and problem-solving. Robert shared how his Army training built resilience, perseverance, and confidence – essential skills for anyone navigating military small business ownership or exploring funding for veteran owned business. His story underscores why veterans often make exceptional leaders in both startups and established companies.

Challenges and Growth at Sheath

Robert’s initial product run didn’t succeed due to design issues, but the setback only strengthened his determination. After refining the design and relaunching, Sheath gained momentum. His story is a reminder that growth requires patience, adaptability, and a willingness to learn – traits often developed during military service and essential for entrepreneurial leadership.

Sheath’s team is largely built around trusted family and friends. While unconventional, this lean and resourceful approach helped the company grow organically. It offers an interesting perspective for listeners considering team-building strategies for their own veteran-owned small business.

Testing Different Marketing Strategies

Sheath’s marketing strategy evolved from podcast outreach to influencer endorsements and YouTube sponsorships. Robert emphasizes the importance of organic growth, audience feedback, and meeting customers where they are. His experience offers valuable insight for military entrepreneurs navigating business marketing, digital platforms, and customer engagement.

Looking ahead, Sheath plans to expand into pajamas and everyday apparel, aiming for significant growth over the next decade. Robert’s approach demonstrates long-term strategic planning – a key theme in both leadership development and military-inspired business strategy.

Advice for Aspiring Veteran Entrepreneurs

Robert encourages aspiring entrepreneurs, especially veterans, to leverage resources such as the GI Bill, the Small Business Administration, and modern funding avenues like crowdfunding. These tools can help military members and spouses access veteran business funding, reduce financial risk, and build sustainable companies.

Robert Patton’s story is a powerful example of resilience, innovation, and applying military skills to the business world. His journey encourages aspiring military entrepreneurs to embrace challenges, keep learning, and stay committed to their vision — whether they’re exploring veteran-owned business opportunities, military spouse entrepreneurship, or leadership training.

To learn more about Robert Patton and Sheath, or try their innovative apparel, visit sheath.com and use promo code AFB for a 20% discount.

Military Minute

The Military Minute giveaway offers listeners like you a chance to show off your military and life knowledge. Winners receive $50 for themselves and a charity of their choice!

For giveaway details or to enter, visit the Militarily Speaking Podcast Facebook page and find this episodes’ Military Minute post! After a winning selection, Military Minute participants are eligible for another selection after 12 months.

· Last episode’s Military Minute: What is the last name of the famous Heather known for her heroic actions on 9/11 as an Air Force pilot when she flew to intercept United Flight 93?

· Answer: Heather Penney

· This week’s Military Minute question(s): What are the three main categories of military uniforms?

· Watch for this weeks’ Military Minute post on the Militarily Speaking Facebook page.

· Answer with the correct answer and you plus a charity of your choice can each win $50.

· After a winning selection, Military Minute participants are eligible for another selection after 12 months.

Tom closes the episode by asking listeners to go to www.afbank.com and subscribe to the show, as well as leave a rating and comment on your favorite podcast platform such as Apple Podcasts or Spotify.

Join us to hear how to better navigate your finances, military life, and the crossroads of the two.

Visit www.afbank.com