How to Engineer the Perfect Product Market Fit

How to Engineer the Perfect Product Market Fit

Joey Zwillinger, the founder of Allbirds and Biologica, sat down with Jason to talk about the challenges of finding your ideal customer. Joey's done it both ways. Starting with a product and searching for the right people to buy it, and starting with a problem and building the solution. In this conversation, he breaks down what actually works when you're hunting for product-market fit, and what to do when your customers surprise you (because they will). Learn more about your ad choices. Visit megaphone.fm/adchoices

Episoder(461)

Should Leaders Make Slower Decisions?

Should Leaders Make Slower Decisions?

We’re taught that good leaders decide fast. But that belief may be holding you back. Harvard instructor and author of Manage Yourself to Lead Others, Margaret Andrews, explains why effective decisions...

19 Jan 29min

Jersey Mike’s CEO on Scaling Without Losing the Brand

Jersey Mike’s CEO on Scaling Without Losing the Brand

Jersey Mike’s just hit No. 1 on Entrepreneur’s Franchise 500,  as it enters a new era of ownership and leadership. New CEO Charlie Morrison explains how the brand plans to grow without breaking what a...

12 Jan 41min

Why Nostalgia Sells Even For New Brands

Why Nostalgia Sells Even For New Brands

Brand historian Jason Liebig explains how nostalgia works as a strategic tool, not just a retro look. He breaks down why familiar emotions build trust faster and how brands use nostalgia without copyi...

5 Jan 35min

"I Have Too Many Ideas and Analysis Paralysis. Help!"

"I Have Too Many Ideas and Analysis Paralysis. Help!"

Listener Melissa calls the Help Line today because she's experiencing some analysis paralysis (haven't we all). Jason gives her a formula to help her determine which parts of her work she should chang...

29 Des 202535min

How to Start a Million-Dollar Business in a Weekend

How to Start a Million-Dollar Business in a Weekend

Yes, you can start a million-dollar business in a weekend. Noah Kagan, founder of AppSumo and author of the book "Million Dollar Weekend", shares how the foundations of a great business come together ...

22 Des 202528min

How to Build Brand Awareness Without Paying for Ads

How to Build Brand Awareness Without Paying for Ads

Building brand awareness doesn’t have to cost big bucks. It can be as simple as leveraging your relationships in the community. The founders of Cold Blooded and Bizarre share how they built a beloved ...

15 Des 202530min

Shark Tank’s Robert Herjavec: Here’s How to Impress An Investor

Shark Tank’s Robert Herjavec: Here’s How to Impress An Investor

You’ve seen Robert Herjavec make deals on Shark Tank, but do you actually know how he thinks? In this candid conversation, Robert breaks down the real questions investors should ask, and the common mi...

8 Des 20251h 2min

Coach’s Longtime CEO Had An Intense Hiring Process

Coach’s Longtime CEO Had An Intense Hiring Process

When Lew Frankfort joined Coach in 1979, he knew nothing about fashion but he understood people. That skill became the foundation of his leadership and the reason he transformed Coach from a small, ov...

1 Des 202530min

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