SEOLeverage - The SEO Podcast for Online Business Owners2 Feb

Ep 144 - Digital PR in the Age of AI: How Mentions Drive Visibility with Natalie Severt

In episode 144 of the SEOLeverage Podcast, Gert Mellak and Natalie Severt delve into the intricacies of digital PR and earned media. They discuss the importance of building relationships with journalists, the process of reverse engineering PR campaigns, and the significance of frequency and budgeting in digital PR efforts. The conversation also highlights the need to manage expectations and leverage social media platforms to enhance brand visibility.

Key Takeaways

Earned media is crucial for brand visibility.
Building relationships with journalists is key.
Start with smaller publications to build credibility.
Local media can be a great starting point.
Reverse engineering helps in crafting effective pitches.
Frequency of outreach is essential for success.
Budgeting for PR campaigns requires careful planning.
Expectations should be managed realistically.
Social media platforms can enhance digital PR efforts.
Good content is the foundation of successful PR.

Podcast Highlights

00:00 Introduction to Digital PR and Earned Media

02:25 Building Relationships for Earned Media

05:05 The Process of Pitching to Journalists

07:49 Leveraging Seasonal Trends in PR

10:21 Frequency and Budgeting for Digital PR Campaigns

12:56 Managing Expectations in Digital PR

16:14 The Role of Social Media in Digital PR

21:32 Creating Quality Content for Visibility

25:52 Conclusion and Key Takeaways

Guest Website Info:

Name: Natalie Severt
Role: Director, Marketing at Intelligent Relations
Website - https://intelligentrelations.com/

Connect with Gert Mellak:

Website: https://seoleverage.com/

Email: info@seoleverage.com

Denne episoden er hentet fra en åpen RSS-feed og er ikke publisert av Podme. Den kan derfor inneholde annonser.

Episoder(100)

Ep 143 - Navigating AI in Website Design: The Future of Smarter and More Personalized Sites with Greg Merrilees

In episode 143 of the SEOLeverage Podcast, Gert Mellak and Greg Merrilees discuss the evolving landscape of website design, particularly in the context of e-commerce. They explore the integration of A...

13 Nov 202531min

142 - How to Build a Brand That Sells: Strategies for E-Commerce and Service Businesses with Kristina Rajzer

In this episode of the SEO Leverage Podcast, Gert Mellak welcomes Kristina Reiser, brand strategist at Recognized, for a deep dive into what it really takes to build a brand that resonates — and sells...

6 Jun 202543min

141 - What AI Thinks About You — Dixon Jones Reveals What ChatGPT Really Knows About Your Brand

In this game-changing episode of the SEOLeverage Podcast, Gert Mellak is joined once again by SEO pioneer Dixon Jones (founder of Majestic, InLinks, and now Wake – What AI Knows About You). Together, ...

30 Mai 202546min

140 - Inside 90 Day Korean's Epic SEO Comeback – with Founder Joseph Armstrong

In this episode of the SEOLeverage Podcast, Gert Mellak sits down with Joseph Armstrong, founder of 90 Day Korean, to dive into a story every digital entrepreneur dreads: losing 70% of website traffic...

19 Mai 202547min

139 - The Well-Oiled Machine: Operational Excellence Unpacked with Lloyd Thompson

In Episode 139 of the SEOLeverage Podcast, host Gert Mellak sits down with Lloyd Thompson, founder of VirtualDOO, to unpack the chaos of business operations and how founders can stop being the bottlen...

17 Mar 202548min

138 - Amazon Partnerships with Nick Penev

In episode 138 of SEOLeverage Podcast, host Gert Mellak sits down with Nick Penev, founder of Extreme Power Brands and expert in partnerships and e-commerce growth strategy. They explore the art of le...

2 Jan 202551min

137 - Your AI Clone is Ready with Joe Fier

In episode 137 of the SEOLeverage Podcast, Gert Mellak and guest Joe Fier talk about Delphi, an innovative technology that lets you create an AI clone of yourself. Additionally, they explore how AI to...

13 Des 20241h 7min