Activate Your Marketing for a Bigger Audience (#142)
The Art Biz23 Feb 2023

Activate Your Marketing for a Bigger Audience (#142)

The vast majority of the marketing we do is passive. We send emails, post to social media, and broadcast podcast episodes. Then we wait and hope for positive results.

For better results, activate your marketing by thinking of all the ways you can communicate on a personal level. Yes, active marketing requires more work, but I promise you'll get better results and enjoy it more.

In this solo episode, I walk you through how you can activate your marketing for 5 art business scenarios.

Read the "almost" transcript, find links, see featured artists and leave a comment

Highlights

  • Personal note about your kindness the last couple of weeks. (0:00)
  • Your list is more than people who have opted in for your emails. (3:04)
  • Ensure you're not wasting time on social media. (5:11)
  • Action: Create a reliable content calendar for a framework that provides direction. (6:36)
  • Improve exhibition and sales venues. (7:09)
  • Action: Make a spreadsheet to track potential venues. (7:30)
  • Receive more benefit from your exhibitions. (8:33)
  • Boost relations with your galleries. (11:03)
  • Do you teach? Fill your classes and workshops. (14:06)
  • We need both passive and active marketing. (15:38)
  • Please email me your questions and concerns: alyson@artbizsuccess.com (16:13)

Mentioned

Grow Your List on-demand learning program at Art Biz Success

Creating a Content Calendar short $30 workshop at Art Biz Success

Create Opportunities on-demand learning program at Art Biz Success

Elizabeth St. Hilaire on sending cookies to her gallery

Dancing Deer Baking Company for sending baked goods in he mail

Episoder(262)

Strategic Networking and Visibility Beyond Art World Centers with La Vaughn Belle (245)

Strategic Networking and Visibility Beyond Art World Centers with La Vaughn Belle (245)

host: Alyson Stanfield La Vaughn Belle is a visual artist based in St. Croix whose interdisciplinary practice explores colonial histories and Caribbean identity. Host Alyson Stanfield talks with La Va...

23 Okt 202551min

Mutual Respect Between Artists and Galleries with Katherine Hébert (244)

Mutual Respect Between Artists and Galleries with Katherine Hébert (244)

Working with a gallery means putting your art, reputation, and trust in someone else's hands. That relationship can be transformative (or tense) depending on how it's managed on either side. In this e...

16 Okt 202547min

What to Do With 400 Paintings: Artist Legacy and Economic Reality with Alissa Quart  (243)

What to Do With 400 Paintings: Artist Legacy and Economic Reality with Alissa Quart (243)

When Alissa Quart's 90-year-old mother received a terminal diagnosis, she faced a daunting question: what to do with 400 paintings created over three decades. Her solution was unconventional, distribu...

9 Okt 202548min

Community, Kinship, and Career Stability with Malene Barnett (242)

Community, Kinship, and Career Stability with Malene Barnett (242)

host: Alyson Stanfield Artist and activist Malene Barnett joins host Alyson Stanfield to unpack how she balances a multidisciplinary practice while designing work that "holds memory" in space. Malene ...

2 Okt 202548min

Maybe It's Time to Rethink Pinterest with Hayley Price (241)

Maybe It's Time to Rethink Pinterest with Hayley Price (241)

host: Alyson Stanfield Pinterest isn't just for recipes and home décor—it's one of the most underutilized marketing tools for artists. In this episode, host Alyson Stanfield talks with artist coach Ha...

25 Sep 202546min

Entrepreneurial Fatigue, Market Uncertainty, and the Case for Slowing Down with Katie Hunt (240)

Entrepreneurial Fatigue, Market Uncertainty, and the Case for Slowing Down with Katie Hunt (240)

Host Alyson Stanfield talks with Katie Hunt about the findings from her 2025 State of the Product Industry survey. While Katie's audience includes product-based artists and makers, many of the themes—...

18 Sep 202544min

Why Every Artist Needs a Brand Kit (239)

Why Every Artist Needs a Brand Kit (239)

host: Alyson Stanfield Artists thrive on creative expression, but that same impulse can scatter your marketing. Without consistency, collectors are left confused about who you are and what you stand f...

4 Sep 202516min

You Don't Need a Gallery, You Need Conscious Connections (238)

You Don't Need a Gallery, You Need Conscious Connections (238)

host: Alyson Stanfield Waiting to be discovered isn't a strategy. A gallery might help, but it won't solve everything. What you really need to build a thriving art career are conscious connections. Th...

28 Aug 202513min

Populært innen Business og økonomi

lydartikler-fra-aftenposten
stopp-verden
dine-penger-pengeradet
e24-podden
rss-penger-polser-og-politikk
rss-borsmorgen-okonominyhetene
livet-pa-veien-med-jan-erik-larssen
pengepodden-2
pengesnakk
utbytte
tid-er-penger-en-podcast-med-peter-warren
finansredaksjonen
morgenkaffen-med-finansavisen
rss-sunn-okonomi
liberal-halvtime
rss-politisk-preik
lederpodden
okonomiamatorene
stormkast-med-valebrokk-stordalen
rss-markedspuls-2