HIBT Lab! Boom Supersonic: Blake Scholl

HIBT Lab! Boom Supersonic: Blake Scholl

Commercial air travel has been stuck below the sound barrier for about 20 years, since the Concorde’s last flight in 2003. While the technology exists to fly about twice as fast as we do now, conventional wisdom in the aerospace industry is that supersonic flight simply doesn’t make economic sense. Blake Scholl disagrees...

This week on How I Built This Lab, Blake tells Guy how Boom Supersonic is working to revive the dream of supersonic air travel—and already has orders from major airlines like United and American for their first supersonic aircraft, the Overture. Plus, Blake describes his transformation from tech startup founder to aviation leader and discusses how founder-led companies can foster innovation in commercial flight.

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Episoder(865)

Advice Line with Ben Goodwin of Olipop

Advice Line with Ben Goodwin of Olipop

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Late July Snacks: Nicole Bernard Dawes. Crackers and Cookies were Failing… Tortilla Chips Saved Them

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Nicole Bernard Dawes spent much of her childhood hanging out in her dad’s potato chip factory on Cape Cod. She liked his kettle-cooked chips a lot more than the flavorless snacks in her mom’s health f...

31 Aug 1h 20min

Advice Line with Daymond John of FUBU

Advice Line with Daymond John of FUBU

Today’s callers: Cristopher from Chicago wants to expand his family’s salsa brand from farmers markets into retail. Next, Darcy in Australia considers adapting his protein bar brand’s messaging to rea...

27 Aug 42min

YETI: Roy and Ryan Seiders. How Two Brothers Turned a $400 Cooler Into a $2 Billion Brand

YETI: Roy and Ryan Seiders. How Two Brothers Turned a $400 Cooler Into a $2 Billion Brand

Roy and Ryan were avid outdoorsmen who wanted a cooler that wouldn’t break. So they built one themselves.The result was YETI: a high-end cooler that early retailers thought nobody would buy. But serio...

24 Aug 1h 25min

Advice Line with Carlton Calvin of Razor

Advice Line with Carlton Calvin of Razor

Today’s callers: Shawn from Saskatchewan weighs whether brand-building or licensing is best for his card-based party game. Then Shirin in Texas wants to differentiate her graphic stationery in a crowd...

20 Aug 42min

Bobbie: Laura Modi. How a Baby Formula Startup Took Market Share From Two Industry Giants

Bobbie: Laura Modi. How a Baby Formula Startup Took Market Share From Two Industry Giants

Laura Modi set out to build a better infant formula. What followed was years of setbacks: a crippling dispute with the FDA, a frustrating search for a manufacturer, and the constant fear that the comp...

17 Aug 1h 19min

Advice Line with Bobbi Brown of Jones Road Beauty (September 2025)

Advice Line with Bobbi Brown of Jones Road Beauty (September 2025)

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13 Aug 48min

MadeGood: Salma and Nima Fotovat Lost Their First Business. They Grew Their Next One Into a Snack Giant.

MadeGood: Salma and Nima Fotovat Lost Their First Business. They Grew Their Next One Into a Snack Giant.

What do you do when the family business you've spent decades building... gets bought out from under you? That’s what happened to Nima and Salma Fotovat.Devastated, the family rebuilt a new company fro...

10 Aug 1h 5min

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