John Ray
John Ray helps professionals who sell their expertise to price it for the value they truly deliver and win business without feeling salesy. He advises consultants, attorneys, coaches, fractional executives, and other solo or small-firm leaders on pricing strategy, value-based proposals, and business development that earns trust. Grounded in a decade advising expert practitioners and earlier roles in finance and M&A at firms such as J.P. Morgan, John works with a practical, value-centered lens. Clients finish with pricing they stand behind, proposals that win, a trust-driven business rooted in generosity, and a way to scale by serving fewer, right-fit clients. John is the author of The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices, which holds a 5.0-star average across 80+ reviews on Amazon. John also hosts “The Price and Value Journey”, a podcast focused on the unique issues solo and small-firm service providers face. Deb was honored to be a guest. You can listen to that program here. To connect with John on LinkedIn, click here.

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Episoder(1189)

Yarin Goan

Yarin Goan

Yarin Gaon is an entrepreneur, investor, and founder of Fractional Partners. He launched his first business at 14 and later built and sold Israel's largest e-commerce platform for military goods befor...

30 Jul 1h 2min

Shawn L. Bagley Jr.

Shawn L. Bagley Jr.

Shawn L. Bagley Jr. is the Positioning Expert and Founder of BluLight Consulting LLC, a strategic consultancy that helps boutique consultants, agency owners, and subject matter experts stop mimicking ...

27 Jul 1h 2min

Vicky Midwood

Vicky Midwood

Vicky Midwood is a health and life-coach specializing in behavioral strategy. She helps business owners, leaders, and professionals to create lasting behavior change by identifying the hidden patterns...

23 Jul 1h 5min

Cliff Nonnenmacher

Cliff Nonnenmacher

Cliff Nonnenmacher is a lifelong entrepreneur whose journey began at age 8, selling golf balls outside country clubs. By 19, he launched what’s believed to be the first food delivery subcontractor for...

20 Jul 1h 1min

Kate Holgate

Kate Holgate

An award-winning creative director who has been at it long enough to see trends repeating themselves, Kate Holgate has shaped stand-out brands from a broad range of industries—from education to insura...

16 Jul 1h 1min

Kate Rosenberg

Kate Rosenberg

Kate Rosenberg is the founder and CEO of Shattered Glass Coaching and the author of Authentic Success: A Guide for Ambitious Women to Build Aligned Careers and Lives. Kate is an award-winning career c...

13 Jul 59min

Nikki Rausch

Nikki Rausch

CEO of Sales Maven, Nikki Rausch has the unique ability to transform the misunderstood process of “selling”. With 25+ years of selling experience, entrepreneurs and small business owners now hire Nikk...

9 Jul 1h 2min

Tan Gera

Tan Gera

Tan Gera is co-founder of Decentralized Masters, a global investment education and research company serving more than 4,500 members across dozens of countries. A CFA Charterholder who passed all three...

6 Jul 44min

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