BeWELL21 Jul 2025

#9. Joel Roos, Founder & Investor

In this podcast episode, Tobi interviews Joel Roos, a former professional athlete turned entrepreneur, who shares his journey from playing volleyball to founding VAY, a health tech company. Joel discusses the challenges he faced in the early stages of his startup, the pivotal shift from a B2C to a B2B model, and the impact of COVID-19 on his business strategy. He also delves into the core technology behind VAY, its acquisition by Nautilus Inc., and his current ventures in the health and wellness space. Joel emphasizes the importance of preventive healthcare and the need for a shift in the healthcare system towards outcome-based models.

Chapters

00:00 Introduction to Joel Roos and His Journey

04:38 Transition from Professional Athlete to Entrepreneur

10:48 The Founding Story of VAY and Initial Challenges

15:34 Pivoting from B2C to B2B: Lessons Learned

22:25 Impact of COVID-19 on Business Strategy

25:45 Understanding the Core Technology of VAY

30:26 Acquisition by Nautilus Inc. and Future Developments

35:29 Current Trends and Future Opportunities in Health and Fitness

40:48 Personal Ventures and Future Aspirations

47:48 Shifting Healthcare from Sick Care to Preventative Care

Connect with Joel on LinkedIn:

https://www.linkedin.com/in/joel-roos/?originalSubdomain=ch

Picture done by Pavel Becker

https://www.pavelbecker.com/

Connect with me on LinkedIn to learn more about the Business of Wellness & Health:

https://www.linkedin.com/in/tobias-hendrik-stalmann/

Keywords

entrepreneurship, health tech, fitness, personal coaching, technology, startup journey, COVID-19 impact, business pivot, wellness, investment

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