Paid Social Categories: Deeper Dive
Inner Sircle29 Jun 2021

Paid Social Categories: Deeper Dive

On this episode, I take a deeper dive into the paid social areas to focus on. This is not a primer on DTC ROAS efforts, but a breakdown of the kinds of paid social efforts brands need to be focused on and more specifically, that we handle here at Sircle Media.

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Episoder(694)

POV: Proactive Community Management

POV: Proactive Community Management

A strategic best practice that we preach here at Sircle — and one that’s often slept on — is proactive community management.Not to be confused with reactive community management (responding to comment...

15 Okt 20254min

Lia Haberman’s Substack: Where creativity stands right now

Lia Haberman’s Substack: Where creativity stands right now

I was reading Lia Haberman’s Substack last week (highly recommended, by the way), and she shared where creativity stands right now — here are my takeaways.Takeaways: Design is emotional, not just aest...

7 Okt 20253min

POV: Curated Content

POV: Curated Content

On this episode, I explain the idea behind curated content and marrying that with great created content, to build out your social calendar. It is important to find balance, offer your social media man...

3 Sep 20255min

POV on Threads: August 2025

POV on Threads: August 2025

On thie episode, I provide an updated POV on Threads. Transcript below:Let’s talk about Threads.On the surface, Threads shows promising user growth. But when you look closer, the daily engagement numb...

25 Aug 20252min

Instagram Chief Dispels Engagement Myth, Says Using Edits Boosts Reach

Instagram Chief Dispels Engagement Myth, Says Using Edits Boosts Reach

On this episode I reference a Socialmediatoday.com article about Edits App reach upside and a dispelled engagement myth. See notes below.Reach boost via Meta’s “Edits” appVideos created in Instagram’...

18 Aug 20252min

Shorter Video Ads on Facebook Get More Replays via Looping

Shorter Video Ads on Facebook Get More Replays via Looping

On this episode, I talk about how Shorter Video Ads on Facebook Get More Replays via LoopingToday, we’re diving into something pretty interesting about Facebook video ads and how their looping behavio...

11 Aug 20252min

POV: Instagram is reportedly rolling out new post analytics

POV: Instagram is reportedly rolling out new post analytics

On this episode I talk about how Instagram is reportedly rolling out a new post analytics feature that shows how many likes each individual frame within a carousel receives. This could give creators a...

5 Aug 20252min

POV: Meta’s Shift to Views From Impressions, and Social Reporting?

POV: Meta’s Shift to Views From Impressions, and Social Reporting?

The recent shift from reporting Impressions to Views may be causing confusion and will likely prompt questions from clients.Historically, many of us considered views to be similar to impressions. But ...

30 Jul 20252min

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