#133 The Cold Call Strategy That Builds 3X More Pipeline (ft. Outreach's VP of Sales)

P.E.G. Prospecting Framework👉https://docs.google.com/document/d/1ohSdh0DTVE4i2G7HsTUeYLWVwxFf1Y9yIIDH59vbSc0/edit?usp=sharingDownload my free cold calling system📲👉https://techsalesaccelerator.framer.website/Are you an SDR or AE who wants to master outbound? 🤔 Apply to Tech Sales Accelerator! 👉https://calendly.com/chrisbussingchannel/free-strategy-call-cloneBook Me For Corporate Speaking & Training 🗣️👉https://calendly.com/chrisbussingchannel/bussing-sales-speaking-training-consult?back=1&month=2026-01In this video, Angela breaks down the strategy for effective cold calling and messaging based on the Moneyball metaphor and shows you how to get executives to pick up the phone, create messaging that resonates, improve your sales metrics, and up level your career to sales leadership.Connect With Angela 👉 https://www.linkedin.com/in/angelagaringer/Timestamps00:00 - Likelihood of Picking Up a Cold Call01:07 - Voicemails are the New Email01:53 - Persistence Across Channels and Perception by Executives03:32 - Example of Effective Prospecting for a Job Interview05:04 - What a Good Voicemail Sounds Like08:44 - The Importance of Being Casual, Not Overly Formal10:29 - Mindset for Achieving Equal Stature with Executives12:50 - Creating Messaging That Resonates15:05 - Amateurs Talk In Strategy, Experts Talk In Tactics16:10 - Becc Holland's Insight on Where Eyes Go in an Email17:18 - Turning Around the Outreach Sales Organization20:25 - Factors that Move the Needle on Correct Connect Rate21:37 - The Inverse Relationship Between Connect Rate and Meeting Booked Rate22:22 - Improving Meeting Booked Rate23:49 - Transition from Ed Tech to Tech Sales28:07 - Why Angela Joined Outreach29:24 - Specific Use Cases: Integrating Human and AI Sales Teams32:51 - Career Advice for Up-levelling in Sales LeadershipABOUT ME:I help B2B tech companies build world-class outbound sales teams through training programs, workshops, and sales kickoffs. Former seller at Oracle, Google, & an AWS partner who has coached 100s of reps across the industry to hit quota & unlock their personal potential. »»» Subscribe for weekly tips to help you SELL more and LIVE more! «««