Wojciech Stellmach on Prediction Markets, Sweeps & Paid Media: What Actually Works

Wojciech Stellmach on Prediction Markets, Sweeps & Paid Media: What Actually Works

🎙️ NEXT.io Podcast #259 with Wojciech Stellmach, CEO of BugsyEmpire.

In this episode, Wojciech Stellmach CEO of BugsyEmpiere, explains what’s actually working right now across emerging verticals: from sweepstakes (sweeps 2.0) to prediction markets and why “easy money” is a myth.

We unpack the shift from talking about grey markets to “grey products”, why payments + marketing access can create real advantage, and what operators must get right in marketing tech, tracking, and foundations before spending big.

⏰ Timestamps:

00:31 - Sponsors message

01:50 - Welcome Wojciech

04:15 - Why BugsyEmpire moved into sweepstakes and emerging verticals

06:55 - The real USP: platform relationships + deep product/tech checks

09:23 - “Grey products” vs grey markets

10:53 - Sweepstakes hype vs reality

11:17 - What “grey products” means

14:43 - Other emerging verticals: prediction markets, DFS, pari-mutuel + more

20:41 - Ad rules tightening (Google/TikTok)

23:28 - Why emerging verticals can beat black market brands

28:53 - Why most operators fail at paid media

39:13 - Paid media breakdown: social vs search vs brand/programmatic

01:06:10 - Winning operators checklist: focus, tech, payments, lean teams

01:07:49 - NEXT New York + Emerging Verticals Summit (9 March)

🔔 SUBSCRIBE TO THE PODCASTYouTube: https://www.youtube.com/@nextdotio/podcasts

CONNECT WITH NEXT.IO

✩ Website: https://next.io/This episode of NEXT.io is brought to you by:

Pragmatic Solutions – Leading iGaming platform technologyhttps://pragmatic.solutions/

Pragmatic Play – Industry-leading content providerhttps://www.pragmaticplay.com/en/

Episoder(473)

Valentina Diaco: These Are the iGaming Companies Getting AI Right

Valentina Diaco: These Are the iGaming Companies Getting AI Right

🎙 NEXT.io Podcast #255 with Valentina Diaco, Founder at Profit Matches. AI has officially moved beyond hype. In 2025, it’s reshaping iGaming in real, tangible ways — from CRM and engagement to compli...

12 Des 20251h 11min

Emilie Jirsch: Creating a world-class brand via the Cool Shit Budget

Emilie Jirsch: Creating a world-class brand via the Cool Shit Budget

🎙 NEXT.io Podcast #254 with Emilie Jirsch, CMO at Dabble. Dabble has become one of the fastest-growing betting brands on the planet — not by outspending competitors, but by out-innovating them with c...

4 Des 202542min

Tom Wood: How Operators Should Think About Game Studios

Tom Wood: How Operators Should Think About Game Studios

🎙 NEXT.io Podcast #253 with Tom Wood, CEO of RAW iGamingRAW iGaming calls itself “the pink shark in a sea of sameness.”In this episode, CEO Tom Wood joins Pierre Lindh to break down the realities of ...

27 Nov 202548min

Tim Heath: Yolo's Strategic Shift to Regulation

Tim Heath: Yolo's Strategic Shift to Regulation

🎙 NEXT.io Podcast #252 with Tim Heath, CEO and Founder at Yolo Group.Yolo Group has made one of the boldest moves in iGaming history — exiting grey markets entirely to pursue a regulated future.In th...

30 Okt 20251h 2min

NEXT In-Depth: Markets react to Playtech/Evolution bombshell

NEXT In-Depth: Markets react to Playtech/Evolution bombshell

NEXT.io News Editor Conor Mulheir is joined by Head of Investigative Content Zak Thomas-Akoo and Regulus Partners’ Paul Leyland, for a blow-by-blow account of how public markets and the wider iGaming ...

22 Okt 202538min

Leah Neutel: The Art of Leadership

Leah Neutel: The Art of Leadership

🎙 NEXT.io Podcast #251 with Leah Natuel, Head of Studio at Relax GamingLeah Neutel leads one of iGaming’s most creative teams at Relax Gaming, where innovation, empathy, and accountability come toget...

16 Okt 202547min

Vid Daolio: Tokacity Redefining Social Casino for a New Generation

Vid Daolio: Tokacity Redefining Social Casino for a New Generation

🎙 NEXT.io Podcast #250 with Vid Daolio, CEO at TokacityTokacity is reimagining online casinos by creating immersive, social gaming environments that merge gambling with modern gaming culture and youn...

9 Okt 202551min

Jake Dovey: How to Boost iGaming Conversions with Better Payments 

Jake Dovey: How to Boost iGaming Conversions with Better Payments 

🎙 NEXT.io Podcast #249 with Jake Dovey, CEO and Founder of PayModum What’s the cost of not accepting something or the cost of not doing it right?From unpacking the true cost of “cheap” payment method...

2 Okt 20251h 23min

Populært innen Business og økonomi

stopp-verden
dine-penger-pengeradet
lydartikler-fra-aftenposten
rss-penger-polser-og-politikk
e24-podden
rss-borsmorgen-okonominyhetene
pengesnakk
livet-pa-veien-med-jan-erik-larssen
utbytte
rss-politisk-preik
pengepodden-2
finansredaksjonen
morgenkaffen-med-finansavisen
tid-er-penger-en-podcast-med-peter-warren
stormkast-med-valebrokk-stordalen
rss-markedspuls-2
lederpodden
rss-pa-konto
liberal-halvtime
rss-sunn-okonomi