Ep 92 - PERSONAL BRANDING: The Formula to Finding YOUR Message w/ Brian Covey + Elle Petrillo

Ep 92 - PERSONAL BRANDING: The Formula to Finding YOUR Message w/ Brian Covey + Elle Petrillo

This episode of Finding Your Competitive Edge features Brand Builders Group’s Director of Strategic Growth, Elle Petrillo! When it comes to your personal brand, there is NO FORMULA that works for everyone: it needs to be customized to who YOU ARE and what YOU want to ACHIEVE! There is no destination with building your brand, it’s a journey and will continue to change as you change. That’s why working with someone like Brand Builders Group is SO KEY to growing and maintaining your personal brand! Elle talks about the framework that allows her to discover the one truth that will be the foundation for your brand: “What problem do you solve? What is your message, that one truth to solving that problem?” If you don’t know what problem you solve, then no one else will! “Every business where people are successful, they’re successful because they did the things that other people didn’t want to do” - Elle Petrillo Learn more about your ad choices. Visit megaphone.fm/adchoices

Episoder(231)

Rewire Your Brain For High Performance: Neurofeedback, Sleep & Dopamine with Angie Noack  :: Ep 208 Competitive Edge Podcast

Rewire Your Brain For High Performance: Neurofeedback, Sleep & Dopamine with Angie Noack :: Ep 208 Competitive Edge Podcast

What if your brain is the real competitive edge you’ve been missing? In this episode, Brian sits down with licensed counselor and neurofeedback expert Angie Noack to unpack brain mapping, neurofeedbac...

2 Mai 44min

How To Go From $15K to Millions in the Age of AI w/ Chans Weber :: Ep 207 Competitive Edge Podcast

How To Go From $15K to Millions in the Age of AI w/ Chans Weber :: Ep 207 Competitive Edge Podcast

What happens when you stop chasing success and start building something real? In this episode of Competitive Edge, guest Chans Weber shares his journey from a struggling financial advisor to the foun...

17 Apr 58min

From Chaos to Opportunity: The Mindset That Sets You Apart w/ Brian Covey :: Ep 206 Competitive Edge Podcast

From Chaos to Opportunity: The Mindset That Sets You Apart w/ Brian Covey :: Ep 206 Competitive Edge Podcast

What happens when life changes overnight and you have no control over it? In this episode of Competitive Edge, Brian Covey unpacks the critical distinction between what we can control and what we can...

2 Apr 15min

Simplify, Scale, Succeed: Why Top LOs Are Winning with Less w/ Michael McAllister :: Ep 205 Competitive Edge Podcast

Simplify, Scale, Succeed: Why Top LOs Are Winning with Less w/ Michael McAllister :: Ep 205 Competitive Edge Podcast

How do top mortgage producers simplify their tech and stand out in a noisy, AI-driven market? In this episode of The Competitive Edge, Brian Covey is joined by Michael McAllister - founder, tech stra...

27 Mar 56min

AI, Algorithms, and Attention: The New Playbook for Agents and Loan Officers w/ Leo Pareja :: Ep 204 Competitive Edge Podcast

AI, Algorithms, and Attention: The New Playbook for Agents and Loan Officers w/ Leo Pareja :: Ep 204 Competitive Edge Podcast

Visibility is the new currency in today’s market, and the leaders who understand how attention works will dominate the next decade. In this episode of Competitive Edge, host Brian Covey sits down wit...

17 Mar 57min

AI Is Choosing the Winners: Is It Choosing You? w/ John Seroka :: Ep 203 Competitive Edge Podcast

AI Is Choosing the Winners: Is It Choosing You? w/ John Seroka :: Ep 203 Competitive Edge Podcast

Are you building a brand for yesterday’s internet, or tomorrow’s discovery engine? In this episode of Competitive Edge, Brian Covey sits down with branding strategist John Seroka to unpack one of the...

26 Feb 47min

How to Stop Chasing Deals & Start Building Equity w/ Eric Levin :: Ep 202 Competitive Edge Podcast

How to Stop Chasing Deals & Start Building Equity w/ Eric Levin :: Ep 202 Competitive Edge Podcast

Are you building real equity in your business, or just chasing the next deal? In this episode of Competitive Edge, Brian Covey sits down with Eric Levin, founder of Model Match, to break down what it...

19 Feb 53min

Work Smarter, Stay Human: Scale Your Mortgage Business with AI w/ Luke Shankula :: Ep 201 Competitive Edge Podcast

Work Smarter, Stay Human: Scale Your Mortgage Business with AI w/ Luke Shankula :: Ep 201 Competitive Edge Podcast

What if AI doesn’t replace you, but someone using AI does? In this episode of Competitive Edge, Brian Covey sits down with entrepreneur and AI innovator Luke Shankula to unpack what’s really happenin...

12 Feb 56min

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