Matt Solomon | How Smart Vendors Scale Faster by Leveraging the Channel | GROW Limitless | EP 13

In this episode of the GROW Limitless podcast, Marketopia CEO Terry Hedden sits down with the one and only Matt Solomon, a well-known figure in the MSP channel and a driving force behind multiple high growth vendor success stories. Matt has played key roles across three major vendors, including ID Agent, and now leads innovation at Channel Program and BetterTracker.

Matt opens up about the early struggles, breakthrough moments, and game changing decisions that shaped his career. From building community in the channel to mastering event strategy to knowing when to outsource versus insource, he shares rare behind the scenes insights every vendor and tech founder should hear.

What you will learn in this episode:
• How ID Agent went from near shutdown to a rocket ship after one pivotal article
• Why events alone are not a sustainable vendor growth strategy
• How outsourcing SDR and outbound calling can accelerate scale
• The power of community, peer groups, and customer driven product evolution
• What led to ID Agent’s acquisition and how that shaped Matt’s next chapter
• How Channel Program and BetterTracker are redefining vendor transparency and stack visibility

Subscribe for more episodes featuring real stories and proven strategies from MSPs, vendors, leaders, and innovators across the channel.

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