Inside the Playbook: Paris Cole on How to Build a Real Fanbase as an Artist

Inside the Playbook: Paris Cole on How to Build a Real Fanbase as an Artist

In this clip from The Manager’s Playbook, Paris Cole and I break down what separates artists who build a real brand identity from artists who only get exposure.

Paris explains that it often comes down to vision, and when an artist doesn’t have it yet, that’s where the right manager, creative director, and artist development team step in to help shape and execute it. We talk about why chasing numbers can leave you “seen but not known,” and how true brand alignment creates impact that lasts beyond a moment.

We also get into the current music industry reality: labels and distributors are more risk-averse than ever, often prioritizing analytics, viral traction, and TikTok momentum, sometimes at the expense of great music and storytelling (especially in lanes like conscious rap). From there, the conversation turns practical: how independent artists build careers through strategy, narrative, live reps, ticket sales, merch, and consistent performance, even without an agent or major label push.

Finally, Paris talks about the importance of authentic fan connection, letting people in through real touch points like IG Live, pop-ups, opening slots, and community-driven moments, instead of chasing perfection.

Simply put, a conversation like this doesn't come cheap.


Topics: Artist Development • Brand Vision • Creative Direction • Artist Management • Independent Artist Strategy • Streams vs Fans • Touring & Ticket Sales • Merch Revenue • Music Discovery • Radio Promotion • College Circuit • Fan Engagement


Listen to the full episode here -

Spotify:

https://open.spotify.com/episode/27QXHfulyQlwBpZBLbzVAW?si=K28OvfA_RbqVA6Wvdq7uPQ


Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook

Episoder(271)

Inside the Playbook: Kardinal Offishall on All You Need To Know About Major Record Labels

Inside the Playbook: Kardinal Offishall on All You Need To Know About Major Record Labels

Kardinal Offishall joins Ruiz on The Manager’s Playbook to unpack the real challenges artists and managers face behind the scenes of the music industry.From favouritism and blackballing to the fine pr...

14 Mai 202521min

The Manager’s Playbook 023: Nick Groff - Billie Eilish, MGK, Jacob Collier, Avicii, A&R, Artist Development, Major Labels, Fan Engagement & The Manager's Role

The Manager’s Playbook 023: Nick Groff - Billie Eilish, MGK, Jacob Collier, Avicii, A&R, Artist Development, Major Labels, Fan Engagement & The Manager's Role

In this episode of The Manager’s Playbook, we’re joined by Nick Groff, a veteran A&R with 16 years at Interscope and a roster that includes Billie Eilish, Jacob Collier, Machine Gun Kelly, and Avicii....

13 Mai 20252h 18min

Inside the Playbook: Shara Senderoff on Starting a Fund and Angel Investing

Inside the Playbook: Shara Senderoff on Starting a Fund and Angel Investing

The Manager’s Playbook sits down with Shara Senderoff, tech entrepreneur, investor, and Forbes '30 Under 30,' to break down what it really takes to start a fund and dive into angel investing. From ide...

12 Mai 202514min

Inside the Playbook: Shara Senderoff on How a 20 year old sold a pitch to Steven Spielberg

Inside the Playbook: Shara Senderoff on How a 20 year old sold a pitch to Steven Spielberg

The Manager’s Playbook dives into the incredible story of how Shara Senderoff, a visionary tech entrepreneur and Forbes '30 Under 30' honoree, sold a pitch to Steven Spielberg at just 20 years old. Sh...

11 Mai 202510min

Inside the Playbook: Shara Senderoff on Gender Roles & Perspective in the Tech Space

Inside the Playbook: Shara Senderoff on Gender Roles & Perspective in the Tech Space

The Manager’s Playbook features visionary tech entrepreneur and Forbes '30 Under 30' alum Shara Senderoff, as she shares the mindset that’s powered her success across music, film, and tech. From worki...

10 Mai 202510min

Inside the Playbook: Shara Senderoff on 5 Books Every Entrepreneur MUST Read

Inside the Playbook: Shara Senderoff on 5 Books Every Entrepreneur MUST Read

The Manager’s Playbook sits down with music-tech entrepreneur Shara Senderoff as she shares five must-read books for anyone looking to create real change in their business and personal life. Whether y...

9 Mai 20258min

Inside the Playbook: Dame Ritter On How Artists Can Make Real Money from Music Streaming in 2025

Inside the Playbook: Dame Ritter On How Artists Can Make Real Money from Music Streaming in 2025

The Manager’s Playbook cuts through the noise around streaming with Dame Ritter, who breaks down the real financial upside for artists who know how to leverage the numbers. From selling catalogs to at...

8 Mai 20258min

Inside the Playbook: Dame Ritter On How to Build an Independent Record Label in 2025

Inside the Playbook: Dame Ritter On How to Build an Independent Record Label in 2025

The Manager’s Playbook takes you inside the world of launching and growing an indie label in today’s music industry. Dame Ritter shares how to structure the business, juggle multiple roles, and build ...

7 Mai 202511min

Populært innen Underholdning

papaya
enkel-servering
harm-og-hegseth
tore-og-haralds-podkast
storefri-med-mikkel-og-herman
tusvik-tnne
big-5-med-nils-og-harald-2
konspirasjonspodden
topp-3-med-wold-og-fladseth
ma-pa-behandling-med-morten-ramm
hovla
folk-flest-med-linn-og-nils
kjendiscrush-med-sofie-karlstad
nare-venner
vitnemal
gi-meg-alle-detaljene
rss-gammal-maiden
christine-dancke
feedback-med-egon-holstad
rss-backstage-historier-om-legender