Inside the Playbook: Paris Cole on How to Build a Real Fanbase as an Artist

Inside the Playbook: Paris Cole on How to Build a Real Fanbase as an Artist

In this clip from The Manager’s Playbook, Paris Cole and I break down what separates artists who build a real brand identity from artists who only get exposure.

Paris explains that it often comes down to vision, and when an artist doesn’t have it yet, that’s where the right manager, creative director, and artist development team step in to help shape and execute it. We talk about why chasing numbers can leave you “seen but not known,” and how true brand alignment creates impact that lasts beyond a moment.

We also get into the current music industry reality: labels and distributors are more risk-averse than ever, often prioritizing analytics, viral traction, and TikTok momentum, sometimes at the expense of great music and storytelling (especially in lanes like conscious rap). From there, the conversation turns practical: how independent artists build careers through strategy, narrative, live reps, ticket sales, merch, and consistent performance, even without an agent or major label push.

Finally, Paris talks about the importance of authentic fan connection, letting people in through real touch points like IG Live, pop-ups, opening slots, and community-driven moments, instead of chasing perfection.

Simply put, a conversation like this doesn't come cheap.


Topics: Artist Development • Brand Vision • Creative Direction • Artist Management • Independent Artist Strategy • Streams vs Fans • Touring & Ticket Sales • Merch Revenue • Music Discovery • Radio Promotion • College Circuit • Fan Engagement


Listen to the full episode here -

Spotify:

https://open.spotify.com/episode/27QXHfulyQlwBpZBLbzVAW?si=K28OvfA_RbqVA6Wvdq7uPQ


Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook

Episoder(270)

Inside the Playbook: Mike Biggane on Why Playlists Don’t Break Artists Anymore

Inside the Playbook: Mike Biggane on Why Playlists Don’t Break Artists Anymore

Before playlists became leverage, before algorithms dictated discovery, before release strategy turned into guesswork, there was New Music Friday.In this clip from The Manager’s Playbook, Mike Biggane...

16 Jan 28min

The Manager’s Playbook 050: Mike Biggane - Spotify, Personalization, Artist Development & The New Music Business

The Manager’s Playbook 050: Mike Biggane - Spotify, Personalization, Artist Development & The New Music Business

The music industry didn’t slowly evolve. It structurally changed.And most people are still trying to operate inside a version of the business that no longer exists.In this episode of The Manager’s Pla...

13 Jan 2h 14min

Inside the Playbook: Nima Nasseri on The Mental Shift Artists Need to Survive the 2026 Music Biz

Inside the Playbook: Nima Nasseri on The Mental Shift Artists Need to Survive the 2026 Music Biz

In this clip from The Manager’s Playbook, Nima Nasseri and Mauricio Ruiz unpack one of the most overlooked drivers of success in the music industry: visualization, mindset, and mental discipline.This ...

22 Des 202517min

Inside the Playbook: Nima Nasseri on The One Shift Every Artist Must Make in 2026

Inside the Playbook: Nima Nasseri on The One Shift Every Artist Must Make in 2026

In this clip from The Manager’s Playbook, Nima Nasseri breaks down what it really takes for artists to succeed in today’s digital-first music industry.Nima explains why talent alone isn’t enough anymo...

21 Des 202514min

Inside the Playbook: Nima Nasseri on The TikTok Blueprint Every Artist Needs

Inside the Playbook: Nima Nasseri on The TikTok Blueprint Every Artist Needs

In this clip from The Manager’s Playbook, Nima Nasseri breaks down one of the biggest misconceptions in the modern music industry: virality.This isn’t about chasing trends or hoping the algorithm save...

20 Des 202515min

The Manager’s Playbook 049: Nima Nasseri - Content, Consistency, Algorithms, Artist Strategy & The New Music Industry

The Manager’s Playbook 049: Nima Nasseri - Content, Consistency, Algorithms, Artist Strategy & The New Music Industry

In this episode of The Manager’s Playbook, I sit down with Nima Nasseri, artist manager for Hit-Boy, former VP of A&R Strategy at Universal Music Group, and one of the clearest thinkers in the modern ...

16 Des 20251h 34min

Inside the Playbook: Azad Naficy on Why Artists Get Screwed by Major Labels

Inside the Playbook: Azad Naficy on Why Artists Get Screwed by Major Labels

In this clip from The Manager’s Playbook, host Mauricio Ruiz and Azad Naficy break down one of the biggest questions in the music industry today:Does every artist need a major label or can you build a...

15 Des 202519min

Inside the Playbook: Azad Naficy on The Untapped Music Genre Making Artists REAL Money

Inside the Playbook: Azad Naficy on The Untapped Music Genre Making Artists REAL Money

In this clip from The Manager’s Playbook, Mauricio Ruiz and Azad Naficy explore one of the most transformative shifts happening in the music business today: the explosive rise of ambient, instrumental...

14 Des 202520min

Populært innen Underholdning

papaya
harm-og-hegseth
tore-og-haralds-podkast
enkel-servering
storefri-med-mikkel-og-herman
big-5-med-nils-og-harald-2
konspirasjonspodden
topp-3-med-wold-og-fladseth
tusvik-tnne
ma-pa-behandling-med-morten-ramm
hovla
folk-flest-med-linn-og-nils
kjendiscrush-med-sofie-karlstad
nare-venner
vitnemal
gi-meg-alle-detaljene
rss-gammal-maiden
feedback-med-egon-holstad
christine-dancke
rss-backstage-historier-om-legender