The Product and Service Story That Every Scrum Master Needs to Hear | Lai-Ling Su

Lai-Ling Su: The Product and Service Story That Every Scrum Master Needs to Hear

Read the full Show Notes and search through the world's largest audio library on Agile and Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes.

"It was kind of at that moment that I realized, like, community was about providing people with the opportunities that they otherwise wouldn't have had. And whilst you could technically execute your product or service well, the customer experience is fundamentally a deeply emotional one." - Lai-Ling Su

Lai-Ling shares a powerful story from when she was just 11 years old, running front of house at her family's restaurant inside an Australian workers' club. When a popular band was booked to play on a Saturday night, the venue reached max capacity—and almost everyone wanted food. With no ticketed order system and only her memory to match orders to customers, chaos ensued.

One father approached her, yelling about how long his food was taking. At the end of the night, Lai-Ling mustered the courage that only an 11-year-old possesses and asked him point-blank why he had reacted so strongly. His answer floored her: he only got to see his son every other weekend, and this evening was supposed to create a cherished memory together. Instead, they were hangry most of the night.

This moment taught Lai-Ling that customer experience is fundamentally emotional—it's not about the food, but about what the interaction means to the people we serve. For the next decade, she continuously inspected every aspect of their restaurant operations, always seeking to improve how they served customers while remaining commercially viable.

In this episode, we refer to the "Scrum Masters are the future CEO's, and a podcast by the Lean Enterprise Institute" blog post by Vasco.

Self-reflection Question: When was the last time you paused to understand the deeper meaning behind a stakeholder's frustration, rather than just addressing the surface-level complaint?

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About Lai-Ling Su

Lai-Ling fixes the gap between operating model design and real-world delivery through her interim executive, consulting, capability building, and executive coaching work. She also equips product and transformation leaders with the capability everyone expects but no one teaches - how to navigate the people, politics, and performance expectations that come with their jobs.

You can link with Lai-Ling Su on LinkedIn.