From 0 to 29K Units: Janet LePage on Building One of North America's Largest Private Apartment Firms

Season 3, Episode 7: Janet LePage, CEO of Western Wealth Capital, joins the show to share how she scaled from flipping homes in Phoenix to managing over 30,000 units across the Sunbelt, with $4B in real estate transactions under her belt. In this episode, Janet opens up about the pressure of navigating one of the fastest interest rate hikes in modern history and how her firm managed to stay aggressive in the Sunbelt while others pulled back. From installing washers and dryers to unlock millions in value to vertically integrating WWC in just 26 days during COVID, Janet breaks down how bold decisions and operational precision kept her portfolio alive when others were sinking. We discuss: – Her journey from flipping homes to building WWC – The moment she felt “truly wealthy” (hint: it involved a pickle sandwich) – How her 83-point checklist drives fast, repeatable value-adds – Why she vertically integrated WWC during COVID in just 26 days – The first deal she’s bought in three years—and why it's 43% below replacement cost TOPICS 00:00 – Janet’s Start: From Coder to First Flip 05:00 – Flipping Homes While Working a 9-to-5 12:00 – Buying 23 Units 26 Days Before Birth 18:00 – Scaling Through Systems and Syndication 25:00 – Raising Millions and Launching WWC 32:00 – The Washer-Dryer Strategy That Changed Everything 38:00 – Breaking Into Texas and Going Institutional 45:00 – Vertical Integration and COVID Shifts 51:00 – Lessons from Rate Hikes and Bridge Debt 55:00 – New Opportunities: Buying 43% Below Replacement Shoutout to our sponsor, InvestNext. One platform to raise and manage capital for real estate investment. For more episodes of No Cap by CRE Daily visit https://www.credaily.com/podcast/ Watch this episode on YouTube: https://www.youtube.com/@NoCapCREDaily About No Cap Podcast Commercial real estate is a $20 trillion industry and a force that shapes America’s economic fabric and culture. No Cap by CRE Daily is the commercial real estate podcast that gives you an unfiltered ”No Cap” look into the industry’s biggest trends and the money game behind them. Each week co-hosts Jack Stone and Alex Gornik break down the latest headlines with some of the most influential and entertaining figures in commercial real estate. About CRE Daily CRE Daily is a digital media company covering the business of commercial real estate. Our mission is to empower professionals with the knowledge they need to make smarter decisions and do more business. We do this through our flagship newsletter (CRE Daily) which is read by 65,000+ investors, developers, brokers, and business leaders across the country. Our smart brevity format combined with need-to-know trends has made us one of the fastest growing media brands in commercial real estate.