Ending Menstrual Taboos: Perfect Fit’s Mission for Period Equity in Indonesia
Femtech At Work16 Okt 2025

Ending Menstrual Taboos: Perfect Fit’s Mission for Period Equity in Indonesia

In this episode of FemTech at Work, we uncover the powerful story of Tungga Dewi—co-founder of Perfect Fit, Indonesia’s pioneering femtech company reshaping the conversation around menstruation, sustainability, and women’s empowerment.

From her early experiences confronting poverty and traditional gender roles, to driving grassroots change across Indonesia’s remotest regions, Tungka shares her path from research and activism to launching eco-friendly, accessible period products that challenge both stigma and waste.

Dive into an eye-opening dialogue about breaking entrenched taboos, the real scale of economic and health inequality, the art of strategic education, and the challenges/opportunities startups face in Indonesia’s unique marketplace. Whether you’re an aspiring founder, social impact advocate, or simply passionate about women’s health, this conversation will ignite your perspective on what’s possible!

Key Takeaways:

  • Discover how does growing up with economic inequality in Indonesia shape a founder’s vision for women’s health
  • Learn why so many Indonesian women reach womanhood unprepared for their periods and what can change that
  • Understand how are centuries-old myths and taboos still impacting menstrual health today across different islands and faiths
  • Find out what inspires someone to turn a grassroots nonprofit project into Indonesia’s first period underwear company
  • Learn how has Perfect Fit educated tens of thousands despite remoteness and cultural barriers
  • Find out if a reusable menstrual products truly make a dent in Indonesia’s waste crisis and women’s economic choices
  • Discover the challenges Femtech founders face when local users are skeptical or unaware of sustainable alternatives
  • How do social media and digital education campaigns crack open conversations about periods in Indonesia
  • Find out what makes collaboration, funding, and foundation support critical for impactful startups in emerging markets
  • Find out where is Perfect Fit going next and how might their mission redefine women’s health, dignity, and sustainability for Southeast Asia and beyond

Resources:

Tungga Dewi: LinkedIn

Perfect Fit: LinkedIn

Perfect Fit: https://perfectfit.co.id/

Maaike Steinebach : LinkedIn

Website Femtech Future https://www.femtechfuture.com

Instagram Femtech Future: @femtech_future

Tungka Dewi’s journey shows that real impact comes from dare to question, courage to educate, and the vision to offer women sustainable, affordable solutions that break generations of silence. If Perfect Fit can transform conversations in remote Indonesian villages, imagine what we can do worldwide when we challenge taboos, stand for equity, and innovate for good.

Join this movement for better women’s health! Share this episode with women, friends, and anyone passionate about positive change. Like, review, and subscribe to FemTech at Work! Your feedback helps powerful stories reach more people. Spread the word because your voice can help smash stigma and create new options for millions.

See you next week for another episode—together, let’s keep changing the world for women, one story at a time!

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