#83: How to scale beyond your founder-led network & grow with your personal brand

#83: How to scale beyond your founder-led network & grow with your personal brand

In this episode, Ryan and Jamie discuss how to move beyond relying on the founder-led network to fuel your SaaS business growth. Ryan shares key strategies for re-engaging your network, how to squeeze even more value out of existing relationships, and why shifting to personal brand marketing can unlock new opportunities for your business. From leveraging LinkedIn DMs to inviting people onto your podcast, this episode is packed with practical steps for expanding your network, gaining trust, and scaling sustainably.

Takeaways:

  • Start small: Reconnect with your most trusted contacts and tap into relationships you’ve overlooked
  • Segment your network: Go after colleagues, partners, suppliers, and LinkedIn connections with personal outreach
  • Don’t hesitate: Reach out to higher-ups, even if you’ve never worked directly with them — be brave in your asks
  • Squeeze more from your network: Invite people onto your podcast, webinar, or to contribute to research papers
  • Build your personal brand: Use LinkedIn posts and a weekly newsletter to share insights, solve problems, and gain followers
  • Personal brands drive higher engagement: Adding a face to your content makes it more approachable and impactful
  • Shift the focus: Move from selling demos to building relationships with content that educates, engages, and provides value
  • Start with a newsletter: It’s a low-barrier way to begin sharing your knowledge without the commitment of video content
  • Your personal brand is an asset — invest in it to scale your business

Join the SaaS Marketing Weekly Newsletter here: https://saasmarketingweekly.com/

Check out Ryan’s agency, Rocket SaaS, here: https://rocket-saas.io/

Send podcast guest pitches to: info@rocket-saas.io

Episoder(92)

#92: How to reach your ICP without burning your entire budget

#92: How to reach your ICP without burning your entire budget

In this episode, Ryan dives deep into where your audience actually hangs out and how to tap into those hidden goldmines. From podcast appearances and newsletters to Slack communities and industry even...

28 Apr 17min

#91: The sub-brand strategy behind Rocket SaaS hitting $5M ARR

#91: The sub-brand strategy behind Rocket SaaS hitting $5M ARR

In this episode, Ryan deep dives into one of the game-changing strategies that helped Rocket SaaS scale to $5M ARR, creating an educational sub-brand. He walks through the steps of building a separate...

21 Apr 19min

#90: Webinar recording: 10 SaaS marketing campaigns that actually work

#90: Webinar recording: 10 SaaS marketing campaigns that actually work

In this episode, Ryan shares a full masterclass breaking down 10 different ways to get SaaS customers. Not all growth tactics are created equal, and most companies are wasting time on the wrong ones. ...

14 Apr 53min

#89: Rocket SaaS hits $5,000,000 ARR. How we did it

#89: Rocket SaaS hits $5,000,000 ARR. How we did it

In this solo episode, Ryan shares the full story behind Rocket SaaS hitting $5M ARR — and why the journey was far from smooth. From years of slow, frustrating growth to a handful of key decisions that...

7 Apr 25min

#88: Webinar recording: The LinkedIn Ads playbook for scaling SMEs

#88: Webinar recording: The LinkedIn Ads playbook for scaling SMEs

In this webinar recording, Ryan and Jamie break down the real LinkedIn Ads playbook behind scaling B2B SaaS companies and SMEs. They share what’s actually working right now, what most teams get wrong,...

31 Mar 1h 7min

#87: Startup? What qualities should you look for in a marketer?

#87: Startup? What qualities should you look for in a marketer?

In this episode, Ryan and Jamie break down what founders should look for when hiring their first marketing person. Many startups make the mistake of hiring a specialist too early, only to realise they...

24 Mar 19min

#86: 6 ways to get revenue, when you need it FAST

#86: 6 ways to get revenue, when you need it FAST

In this episode, Ryan and Jamie share six powerful campaigns you can run right now to bring in fast revenue, even if your sales cycle is usually long. From digging into your closed lost deals to using...

17 Mar 26min

#85: How to reach everyone with one piece of content

#85: How to reach everyone with one piece of content

In this episode, Ryan shares the secret to maximising content reach by repurposing one piece of content across multiple formats. From podcasts and webinars to short-form videos, blogs, and LinkedIn po...

10 Mar 7min

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