The YouTube Algorithm Update No One Is Talking About

The YouTube Algorithm Update No One Is Talking About

Neil and Eric break down why YouTube is cracking down on sensational headlines after a filtered video with a 9% CTR stalled in traffic. They share hard-earned lessons from early clickbait marketing days, why traffic alone does not equal revenue, and the real growth lever most founders ignore. From hiring mistakes to interviewing tactics and AI copy detection, this episode reveals why elite talent beats flashy marketing every time. Key Takeaways: YouTube is punishing clickbait titles. Traffic does not equal revenue. Hiring A players changes everything. Chapters: (00:00) YouTube Title Filtered (00:36) Clickbait Marketing Lessons (01:49) Boardroom Hiring Advice (03:54) How We Interview Marketers (07:21) Hiring Mistakes and Lessons (09:26) Money vs Passion

Episoder(3276)

#12: How to Build Premium Quality Backlinks to Boost Rankings

#12: How to Build Premium Quality Backlinks to Boost Rankings

In Episode #11 Eric and Neil discuss premium quality backlinks. They’ll explain what the heck that means, and they’ll give you clear tools to help you create the best backlinks. As you find ways to co...

12 Aug 201615min

#11: The Value of Customer Feedback

#11: The Value of Customer Feedback

In Episode #11 Eric and Neil discuss the value of customer feedback. Reaching out to your audience when you’re starting your business and as your business is developing will help your company to conti...

11 Aug 201613min

#10: How to Find Your First Marketing Job

#10: How to Find Your First Marketing Job

In Episode #10 Eric and Neil help you decide where to start out for your first marketing job. They weigh the pros and cons of an agency or working in house, and they discuss what really matters most—y...

10 Aug 201612min

#9: Breaking Down Retargeting

#9: Breaking Down Retargeting

In Episode #9 Eric and Neil break down retargeting. Today, retargeting has made huge leaps and is a great resource that you should utilize in your marketing.   Time Stamped Show Notes: 00:25 – What’...

9 Aug 201614min

#8: How to Start Your First Marketing Campaign

#8: How to Start Your First Marketing Campaign

In Episode #8 Eric and Neil talk about starting your first marketing campaign. When your business is brand new, you may want to try to get as much traffic as possible—but what you really need to worry...

8 Aug 201614min

#7: Why Do You Need a Blog Today?

#7: Why Do You Need a Blog Today?

In Episode #7 Eric and Neil talk about why you need a blog in today’s age. Blogging is a free marketing tool, but it takes certain tactics and skills to be successful at it. Time Stamped Show Notes: ...

5 Aug 201616min

#6: Why is Personal Branding Important?

#6: Why is Personal Branding Important?

In Episode #6 Eric and Neil talk about personal branding. The image that you put out for yourself can carry a lot of weight—even more weight than your company’s brand or philosophy. Time Stamped Show...

4 Aug 201615min

#5: The Biggest SEO Mistakes of their Careers

#5: The Biggest SEO Mistakes of their Careers

Summary: Welcome to The Marketing School Podcast—your resource to learn, grown, and nurture your passion for online marketing! In Episode #5 Eric and Neil center the conversation on, The Biggest SEO M...

3 Aug 201614min

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