We Are More ECO Than You Think

We Are More ECO Than You Think

Promotional merchandising is frequently seen as one of the least environmentally friendly forms of marketing. But is this belief truly justified, or is it merely rooted in the idea that tangible products can be discarded and end up in landfills? Melissa and Gary are revisiting the topic of sustainability with data-driven studies to challenge this assumption. They will also explore the impact of the Extended Producer Responsibility Act on end-user products, packaging, product design, and manufacturing of promo merch in Canada.

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Episoder(24)

How It All Started

How It All Started

This year, 2026, we proudly celebrate CREATIVE's 50th anniversary. To honour this milestone, Melissa and Gary are bringing together two senior Promotional Marketing Consultants, Lisa and Monica, to sh...

25 Apr 38min

All The Days that Matters (2026 edition)

All The Days that Matters (2026 edition)

Melissa and Gary sought the creativity of AI to generate a list of excuses for running promotional marketing projects each month in 2026. They compared these ideas with their own, identifying the diff...

25 Nov 202534min

Timing Is Everything

Timing Is Everything

November and December are among the busiest and most strategic months in the promotional products (brand merchandising) industry. During this time, several unique seasonal trends, deadlines, and oppor...

24 Okt 202523min

Trend Talk with Matt Herod

Trend Talk with Matt Herod

Fall is upon us, and it’s the perfect moment to dive into the exciting world of promotional merchandise trends as we gear up for the holiday gifting season! In this episode, Melissa and Gary are joine...

24 Sep 202536min

Why Partner with a Promo Marketing Consultant?

Why Partner with a Promo Marketing Consultant?

In today’s world, a wealth of information is at our fingertips, empowering buyers to conduct their own research, explore a vast array of products online, and complete purchases with the aid of AI assi...

24 Jul 202529min

How Much Do You Know About Web Development?

How Much Do You Know About Web Development?

Your website is the heartbeat of your business, serving as the gateway to your brand story that potential customers can explore around the clock! So, have you ever wondered if your business website is...

24 Jun 202530min

How You Doing?

How You Doing?

It’s hard to believe that three months have passed since their last conversation about the important trade policies between Canada and the United States. In this episode, Melissa and Gary share their ...

24 Mai 202520min

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