One-season wonders? Chelsea’s shirt sponsor struggles.

Welcome to The SportBusiness Podcast, getting you informed on the biggest stories in the global sports industry.

This week, Matthew Glendinning joins Catherine Davies to hone in on Chelsea’s third front-of-shirt sponsorship deal in as many years and why its leading shirt asset has been so hard to shift.

Then Martin Ross looks at LaLiga and Serie A international media rights sales as league executives descend on the FT Business of Football Summit in London.

We also shine a spotlight on the padel craze hitting Scotland, Olympic TV audiences in Canada and a Sunset+Vine production deal with a long tail.

You can subscribe to The SportBusiness Podcast on Apple Podcasts, Spotify, Amazon Music and YouTube.

Enter SBPODCAST30 at checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here.

Host: Catherine Davies

Contributors: Matthew Glendinning, Martin Ross

Editor: Lumi Lehmuskallio

Sources:

1. Chelsea signs IFS in latest short-term shirt deal

2. EPL clubs face more betting sponsor curbs

3. FPT sleeve deal kickstarts Chelsea’s on-kit sales

4. LaLiga invites media rights bids across the Nordics

5. Peak makes key APAC hire with Amazon’s Edelston

6. Bundesliga return for Fox in Mexico, Central America

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