🤠 “LIVE with Poppi Co-founders Allison & Stephen Ellsworth — Pepsi’s $2B Power Couple
The Best One Yet27 Feb

🤠 “LIVE with Poppi Co-founders Allison & Stephen Ellsworth — Pepsi’s $2B Power Couple

Husband and wife Allison and Stephen Ellsworth have 3 kids and 3 Super Bowl commercials - Because together they created Poppi, the better-for-you soda disruptor that PepsiCo bought for $1.95 Billion last year.


  • Their biggest fight? The day they sold the company.
  • They’ve got a spreadsheets/bedsheets policy you don’t want to miss.
  • Work/Life Balance? That’s the wrong question for entrepreneurs.
  • Plus, Stephen plays the Newlywed game, TBOY-style.


In this live interview from State Theater in Austin, we discuss the Ellsworth’s full-circle moment: They got a deal on shark tank, grew Poppi’s stock 100,000%, then came back to Shark Tank… as Sharks.


In this interview, you’ll hear how Allison and Stephen design a business based on vibes, why the marketing metrics don’t matter, how distribution is destiny… and why you celebrate the wins in Italy.


It’s one part TBOY hangout, one part couples counseling, and we had so much fun on-stage with them, Jack even stole their drinks.


NEWSLETTER:

https://tboypod.com/newsletter


OUR 2ND SHOW:

Want more business storytelling from us? Check our weekly deepdive show, The Best Idea Yet: The untold origin story of the products you're obsessed with. Listen for free to The Best Idea Yet: https://wondery.com/links/the-best-idea-yet/


NEW LISTENERS

Fill out our 2 minute survey: https://qualtricsxm88y5r986q.qualtrics.com/jfe/form/SV_dp1FDYiJgt6lHy6


GET ON THE POD:

Submit a shoutout or fact: https://tboypod.com/shoutouts


SOCIALS:

Instagram: https://www.instagram.com/tboypod

TikTok: https://www.tiktok.com/@tboypod

YouTube: https://www.youtube.com/@tboypod

Linkedin (Nick): https://www.linkedin.com/in/nicolas-martell/

Linkedin (Jack): https://www.linkedin.com/in/jack-crivici-kramer/

Anything else: https://tboypod.com/


About Us: The daily pop-biz news show making today’s top stories your business. Formerly known as Robinhood Snacks, The Best One Yet is hosted by Jack Crivici-Kramer & Nick Martell.


Hosted on Acast. See acast.com/privacy for more information.

Denne episoden er hentet fra en ĂĽpen RSS-feed og er ikke publisert av Podme. Den kan derfor inneholde annonser.

Episoder(1750)

🧠 “Pimple Popped” — Death of a Boy Genius Fund. Reformation’s Clueless IPO. Tesla’s rolling WiFi. +Hugo Spritz summer

🧠 “Pimple Popped” — Death of a Boy Genius Fund. Reformation’s Clueless IPO. Tesla’s rolling WiFi. +Hugo Spritz summer

Elon & Cybercabs can spit out Starlink wifi… it’s another reason SpaceX + Tesla will merge.Reformation IPO’d, but its secreet is smart dressing rooms… inspired by “Clueless.”Leopold is the 24-year-old...

3 Aug 23min

🥪 “AI Can’t Bake Bread” — Jersey Mike’s IPO. OPEC for Demand. Nantucket’s Influencer Drama. +Weather’s “Wet Bias”

🥪 “AI Can’t Bake Bread” — Jersey Mike’s IPO. OPEC for Demand. Nantucket’s Influencer Drama. +Weather’s “Wet Bias”

Jersey Mike’s had the biggest restaurant IPO in 15 years… because investors are hot for cold cuts.The War in Iran keeps escalating, but oil prices don’t... Because China is now DOPEC: OPEC for Demand....

31 Jul 21min

👬 “The Brotation" — Nasdaq’s 10% drop. eBay’s cockroach scandal. Haribo's gummy stores. +Minivan Momentum

👬 “The Brotation" — Nasdaq’s 10% drop. eBay’s cockroach scandal. Haribo's gummy stores. +Minivan Momentum

eBay sent a box of cockroaches to 2 journalists… now it’s paying $56Haribo opened its 1st gummy-only stores… but it’s not a 1-trick pony, it’s a 1-trick thoroughbred.Tech stocks are down 10% on “Brota...

30 Jul 21min

🤳 “500 Followers = $500” — Min-fluencers’ big moment. iPhone’s $18/mo lease. Spidey’s power couple. +KFC’s secret recipe

🤳 “500 Followers = $500” — Min-fluencers’ big moment. iPhone’s $18/mo lease. Spidey’s power couple. +KFC’s secret recipe

“Apple Upgrade” is a iPhone lease as low as $18/mo… it’s an Android-killer and Apple’s post-Mag-7 strategy.Tom Holland & Zendaya are the Gen Z Power Couple saving hollywood… but run 2 totally differen...

29 Jul 22min

🥾“Method footwear” — Uggs’ Odyssey ban. Ford’s custom drops. 65%-off IVF startup. +Olivia Rodrigo’s Man-In-Finance

🥾“Method footwear” — Uggs’ Odyssey ban. Ford’s custom drops. 65%-off IVF startup. +Olivia Rodrigo’s Man-In-Finance

Uggs are surging with men (call ‘em “MUggs”)... but they were banned by Christopher Nolan on the set of The Odyssey.Ford just opened its 1st custom shop inspired by Nike sneakers… to actually pimp you...

28 Jul 20min

🍦 “Picasso of Pints” — Van Leeuwen’s boom. Reddit’s Un-Googling. Gen Z’s Retirement-Maxxing. +LeBron’s salary cut

🍦 “Picasso of Pints” — Van Leeuwen’s boom. Reddit’s Un-Googling. Gen Z’s Retirement-Maxxing. +LeBron’s salary cut

The fastest-growing dessert brand is Van Leeuwen ice cream… because a pint is not a solist, it’s part of an orchestra.Reddit is considering removing itself from Google… because of Zero-click searches ...

27 Jul 24min

🐳 “Moby Dick Money” — Venture Whaling Capital. OpenAI’s Houdini escape. Summer Fridays’ anti-virality. +Wake-maxxing

🐳 “Moby Dick Money” — Venture Whaling Capital. OpenAI’s Houdini escape. Summer Fridays’ anti-virality. +Wake-maxxing

Nantucket whaling was the 5th biggest industry in America… and it became today’s Venture Capital.OpenAI’s model escaped from its cage and hacked someone… But Meta says “it’s all good”.Summer Fridays w...

24 Jul 21min

⚡ “The 3 Flavors” — Saudi’s nuclear menu. Chris Nolan’s Zeus law. Instant Ramen’s cold breakthru. +Miami’s Tan Tax

⚡ “The 3 Flavors” — Saudi’s nuclear menu. Chris Nolan’s Zeus law. Instant Ramen’s cold breakthru. +Miami’s Tan Tax

Odyssey Director Chris Nolan got $20M, star Matt Damon got $15M… Filmmakers are the new Franchise.Saudi Arabia is joining the nuclear club… and 1 American biz from 1886 is serving it up.Instant Ramen’...

23 Jul 22min

PopulÌrt innen Business og økonomi

stopp-verden
rss-penger-polser-og-politikk
dine-penger-pengeradet
e24-podden
lydartikler-fra-aftenposten
rss-pa-konto
pengepodden-2
tid-er-penger-en-podcast-med-peter-warren
morgenkaffen-med-finansavisen
finansredaksjonen
liberal-halvtime
livet-pa-veien-med-jan-erik-larssen
utbytte
lederpodden
pengesnakk
rss-borsmorgen-okonominyhetene
rss-kron-podden
rss-skravla-gar
shifter
okonomiamatorene