Creator economy experts Kaya Yurieff and Jasmine Enberg unveil their new media company Scalable
Scalable30 Okt 2025

Creator economy experts Kaya Yurieff and Jasmine Enberg unveil their new media company Scalable

Creator economy experts Kaya Yurieff and Jasmine Enberg discuss the launch of their new media company and why they decided to join the creator economy themselves.


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Episoder(30)

How Big Are Creator Businesses Really and What’s Up With All the Offshoot Creator Awards?

How Big Are Creator Businesses Really and What’s Up With All the Offshoot Creator Awards?

Kaya Yurieff and Jasmine Enberg break down the biggest stories in the creator economy this week, including how creators showed up at the White House Correspondents’ Dinner weekend, where a shooting to...

30 Apr 1h 5min

The Truth Behind In-House Creator Ad Agencies and Why Creators Love a Live Tour

The Truth Behind In-House Creator Ad Agencies and Why Creators Love a Live Tour

Kaya Yurieff and Jasmine Enberg discuss what’s behind all these creators suddenly launching their own ad agencies. Plus, they dive into the strategy behind “Career Ladder” host Max Klymenko’s 130 (!) ...

23 Apr 51min

Live Streaming Isn’t Dead. Bieberchella and MrBeast Just Proved It

Live Streaming Isn’t Dead. Bieberchella and MrBeast Just Proved It

Kaya Yurieff and Jasmine Enberg unpack why livestreaming and live shopping are having a moment. Justin Bieber’s polarizing Coachella performance, which was livestreamed on YouTube, is a case in point....

16 Apr 52min

Scalable Live: A College Degree for Creators

Scalable Live: A College Degree for Creators

In this special live episode of Scalable, Jasmine Enberg sits down with Stephanie Patrick, co-founder and former owner of Theorist Media, creator Nick Urteaga and Michael Curtis, CEO and founder of Pr...

14 Apr 57min

OpenAI’s TBPN Deal And Alex Cooper Divide The Internet, And Alix Earle Gets Into Skincare

OpenAI’s TBPN Deal And Alex Cooper Divide The Internet, And Alix Earle Gets Into Skincare

Kaya Yurieff and Jasmine Enberg break down the biggest stories in the creator economy, including OpenAI’s shocking acquisition of tech podcast TBPN and Alex Cooper’s polarizing new dating reality show...

9 Apr 1h 4min

Why Creators Should Care About Meta and YouTube’s Verdict and Why Affiliate is Making a Comeback

Why Creators Should Care About Meta and YouTube’s Verdict and Why Affiliate is Making a Comeback

Kaya Yurieff and Jasmine Enberg break down the biggest stories in the creator economy this week, including what the verdict in the social media addiction trial against Meta and YouTube mean for creato...

2 Apr 1h 11min

The Real Reason Platforms Don’t Pay Creators and Why A-Listers Don’t Want Creators On The Red Carpet

The Real Reason Platforms Don’t Pay Creators and Why A-Listers Don’t Want Creators On The Red Carpet

Kaya Yurieff and Jasmine Enberg break down the new ways creators can make money on Facebook and LinkedIn, as well as why platforms are generally so bad at paying creators. Hint: There has to be someth...

26 Mar 58min

California AG Answers Our Burning Questions and Why Creators Don’t Want To Be Called Journalists

California AG Answers Our Burning Questions and Why Creators Don’t Want To Be Called Journalists

Kaya Yurieff and Jasmine Enberg are at SXSW! They break down what they learned at the annual tech and arts festival in Austin, including why creators suddenly don’t want to be called journalists. Spoi...

19 Mar 1h

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