Next Level Supply Chain with GS1 US24 Sep 2025

How a Family Recipe Turned Into a National Supply Chain Story

From Sunday suppers to 2,000 stores… and almost losing them all.

Andrew Arbogast turned his dad's cheese dip recipe into a fast-growing CPG brand, only to face the harsh realities of shelf life, co-packing, and retailer expectations.

In this episode, he joins Liz Sertl to share how he scaled Arbo's Cheese Dip, what nearly sank the business, and the turning point that gave him a second chance.

Listeners will hear the unfiltered story behind bringing a homemade recipe to the national stage, and the resilience, partnerships, and supply chain decisions that made survival possible.

In this episode, you'll learn:

How shelf life testing and packaging decisions directly impact scalability
Why rapid national expansion without brand awareness creates costly supply and demand mismatches
What strategies helped Arbo stabilize its operations

Jump into the conversation:
(00:00) Introducing Next Level Supply Chain

(02:33) Family traditions that inspired Arbo's recipe

(04:25) Why barcodes matter for brand credibility

(06:03) Shelf life challenges with early co-packers

(08:11) Reformulating products for large-scale production

(09:24) Rapid retail expansion that backfired

(11:31) Winning Walmart Open Call and scaling mistakes

(13:28) Debt crisis and asking for help

(17:33) Grants and innovation with Real California Milk

(19:31) Favorite flavors and unexpected uses for cheese dip

Connect with GS1 US:
Our website - www.gs1us.org
GS1 US on LinkedIn

Connect with the guests:
Andrew Arbogast on LinkedIn

Check out Arbo's Cheese Dip

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