Next Level Supply Chain with GS1 US3 Des 2025

Omnichannel or Omni-Chaos? How Bad Data Erodes Customer Trust

Shoppers lose trust the moment they see that your data is inconsistent.

In this episode, Jon Gatrell of Loren Data Corp. joins Reid Jackson and Liz Sertl to discuss why product information must stay consistent across every channel. Jon explains how aligned data reduces friction between partners, supports accurate inventory management, and strengthens the experience for buyers and internal teams.

This conversation shows how accurate product data becomes the thread that keeps every part of the supply chain working in sync.

In this episode, you'll learn:

The operational value of keeping product data consistent across channels
The challenges that emerge when item information falls out of sync
How accurate data protects customer trust

Things to listen for:
(00:00) Introducing Next Level Supply Chain
(02:54) What customers expect from product data
(05:29) How inconsistent product information affects buying decisions
(07:37) The biggest data challenges supply chain teams face today
(12:55) What the industry is doing to improve data synchronization
(19:32) Data strategy shifts companies should prepare for next
(25:19) Jon's favorite tech

Connect with GS1 US:
Our website - www.gs1us.org
GS1 US on LinkedIn

This episode is brought to you by:

AccuGraphiX and LSPedia

If you're interested in becoming or working with a GS1 US solution partner, please connect with us on LinkedIn or on our website.

Connect with the guests:
Jon Gatrell on LinkedIn
Check out Loren Data

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