Finding Your Niche And Staying Authentic In A Crowded Market
In this episode of Abandoned Cart, Adam sits down with Tilly Cresswell, Marketing Manager at Complete, to unpack what it really means to find your niche and stick with it in today’s overcrowded digita...
21 Mai 17min
The difference between starting a brand vs. scaling an established one
In this episode of Abandoned Cart, Adam sits down with Aithne Synnot, founder of Empreva Lingerie and Head of E-commerce at Josh Wood Colour, to explore the realities of building a brand from scratch ...
16 Apr 33min
From £6M to £60M: Why Storytelling & Theatre Set Winning Brands Apart
In this episode of Abandoned Cart, Adam sits down with Neil Sumner, retail consultant and founder of Sumner For Hire, to explore why content is still king and why many brands are getting it wrong.With...
12 Feb 31min
How to stand out in a ‘samey’ category: building Angry Pablo, a performance clothing brand with personality.
In this episode of Abandoned Cart, Laura sits down with Jago, co-founder of Angry Pablo, the sustainable cycling and running apparel brand challenging how performance sports look, feel, and sound.Jago...
12 Jan 33min
From 0 to £5m in 9 Months: Joe Munns on Baked In and Early TikTok Shop Growth
In this episode of Abandoned Cart, Adam sits down with Joe Munns, an experienced FMCG leader, entrepreneur and brand builder, and the founder of home baking business, Baked In.Joe shares the full stor...
10 Des 202538min
Thriving in a market that fell out of love with natural beauty with Nini Organics
In this episode of Abandoned Cart, Adam sits down with Alex, co-founder and CEO of Nini Organics, the artisan skincare brand built on passion, authenticity and a mission to reformulate the beauty indu...
18 Nov 202528min
Why Do Most Businesses Struggle with Marketing Analytics?
In this episode, we are joined by Kim Leary, founder of Squibble, about essential strategies for improving user experience (UX) and conversion rate optimization (CRO) in e-commerce. We discuss the imp...
8 Sep 202536min
