Ep 7 | Peter Hull: The Fitstop Founder’s Strategy of Scaling to 160+ Locations in 4 Countries

In this episode, I sit down with Peter Hull, founder and CEO of Fitstop, one of the fastest-growing fitness franchises in Australia. Pete’s journey is anything but conventional — starting out as a motocross racer, he pivoted into the fitness industry, built a thriving gym model, and scaled it to 160+ locations across four countries, with his eyes now set on the US market. But it hasn’t been smooth sailing. Pete opens up about the challenges of rapid growth, the toughest lessons in franchising, and the mindset shifts required to build something that lasts. We go deep into what it really takes to scale a business, the biggest mistakes people make in franchising, and how Pete went from grinding solo to leading a powerhouse brand. If you’re a business owner, an aspiring entrepreneur, or someone looking to understand the psychology behind building a sustainable empire, this episode is for you. 00:00:00 - Peter Hull’s background and the early struggles of Fitstop 00:00:53 - Building Fitstop with his wife 00:01:07 - Why and how Peter transitioned to franchising 00:01:18 - What fuels Peter’s ambition 00:01:38 - Introduction to the episode 00:02:11 - The challenges of scaling a fitness franchise 00:03:07 - Fitstop ranked #2 fastest-growing company in Australia 00:04:15 - COVID – How the business expanded from 20 to 80 locations 00:10:00 - The biggest lessons learned in leadership 00:18:00 - The common mistakes in early business growth 00:25:00 - The unique model that makes Fitstop stand out 00:33:00 - Why community and culture are key to business success 00:40:00 - The biggest challenges of scaling a franchise 00:50:00 - Expanding Fitstop internationally and entering the U.S. market 01:00:00 - The impact of mentorship on Peter’s growth as a leader 01:15:00 - The future vision for Fitstop and long-term scalability 01:30:00 - The most important business lessons learned over the years 01:45:00 - Final takeaways and advice for entrepreneurs Want to learn my exact strategy for building a successful property portfolio? Check out School of Property for a step-by-step investing blueprint that’s helped thousands of Aussies start and scale their investments: https://schoolofproperty.com.au Follow me for more investing & business insights: Instagram: https://www.instagram.com/samgordonproperty Business: https://www.instagram.com/australianpropertyscout Podcast: https://www.instagram.com/thetoponepercentpodcast Follow Peter Hull: Instagram: https://www.instagram.com/peterhull Follow Fitstop: Instagram: https://www.instagram.com/fitstopfitness #Entrepreneurship #Franchising #BusinessGrowth #FitnessIndustry #HighPerformance #MindsetMatters #WealthCreation #PersonalGrowth #Top1Percent #Fitstop The content provided on this podcast is for informational purposes only and should not be considered as financial, business, or legal advice. The hosts and guests of the podcast are sharing their personal opinions and experiences, which may not be applicable to your unique situation. We strongly recommend that you seek the advice of a qualified financial advisor, business consultant, or legal professional before making any financial or business decisions. Reliance on any information provided in this podcast is solely at your own risk. We make no representations or warranties as to the accuracy, reliability, or completeness of the information provided. All information is provided "as is" without any guarantees of completeness, accuracy, timeliness, or results obtained from the use of this information. Any references to specific financial products, companies, or services are for illustrative purposes only and do not constitute an endorsement or recommendation by the podcast or its hosts. By listening to this podcast, you agree that the podcast and its affiliates are not responsible for any errors or omissions, or for any actions taken based on the information provided in this podcast. Learn more about your ad choices. Visit megaphone.fm/adchoices