The Betting Startups Podcast1 Okt 2024

Ep. 134: Life after product-market fit w/ Evan Kirkham from Outlier

Ep. 134 features Evan Kirkham from Outlier, which is a cutting-edge sports betting app that helps users make smarter bets, no matter the sportsbook.

Hear him discuss:

How life has changed for Evan and the Outlier team after finding product-market fit since his last appearance on the podcast
Insight into Outlier's internal product development process, and how they maintain a strong shipping cadence with a lean team
The flywheel that has led to Outlier pushing over 500,000 bets per week to sportsbook partners
His guiding principles on team building and scaling headcount
Why Outlier has eschewed affiliate revenue despite it being an obvious monetization channel
His assessment of the competitive landscape within the betting tools category
What he learned after launching a fundraising process earlier this year, and why he ultimately abandoned it in favor of organic growth
His approach to doing cold outreach to get calls with in-demand people

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Catch the video version of this episode here.

Learn more 👇

➡️ Outlier website

➡️ Evan Kirkham on Linkedin

This podcast is presented by Optimove, the #1 CRM Marketing solution for the iGaming industry. Since 2012, Optimove has served iGaming Operators from startups to industry leaders. Today, 4 out of the Top 5 US Operators Personalize Player Experiences with Optimove. iGaming operators know their growth journey begins and continues with Optimove, the #1 CRM Marketing solution for the iGaming industry.

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