The Betting Startups Podcast29 Okt 2024

Ep. 138: Innovating the 'money in w/ money out' experience w/ Rob Rubio from Fluid

Ep. 138 features Jesse live from the SBC Summit in Lisbon, joined by Rob Rubio from Fluid, which is a cutting-edge checkout solution powered by machine learning.

Hear them discuss:

Rob’s journey through the industry, and how his time working for an operator helped him identify the pain point that Fluid is now solving
The positive response that Fluid got from the market after launching at ICE earlier this year, and the traction they have experienced since
How is improving the "money in, money out" process though intuitive UX combined with data-driven optimization
Why Fluid opted to commercialize its platform using a straightforward SaaS pricing model
The role of responsible gambling (RG) and KYC within Fluid’s core services
Fluid's new seed funding round backed by HappyHour.io, and what this investment means for future growth
Lessons from Rob’s past investing experience that have shaped Fluid’s growth
What Rob sees for the future of Fluid, including some new verticals he sees opportunity in

Catch the video version of this episode here.

Learn more 👇

➡️ Fluid website

➡️ Rob Rubio on Linkedin

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This podcast is presented by Optimove, the #1 CRM Marketing solution for the iGaming industry. Since 2012, Optimove has served iGaming Operators from startups to industry leaders. Today, 4 out of the Top 5 US Operators Personalize Player Experiences with Optimove. iGaming operators know their growth journey begins and continues with Optimove, the #1 CRM Marketing solution for the iGaming industry.

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