The Betting Startups Podcast12 Aug 2025

Ep. 176: Scaling through a multi-brand rollup strategy w/ Reid Rooney from Betsperts Group

Ep. 176 features Reid Rooney from Betsperts Group, which acquires and builds brands with loyal, engaged communities in fantasy sports, golf, and sports betting.

Hear him discuss:

How Betsperts began by exploring crypto, cannabis, and sports betting before ultimately focusing on sports betting
Applying a Stanley Black & Decker “multi-brand” mindset to execute a roll-up strategy in sports media
How he was able to partner up with Matthew Berry and Paige Spiranac
Mapping out a portfolio that includes 4for4, Dynasty League Football, Bleacher Nation, and Fantasy National
Why a strong, engaged community is the non-negotiable of any acquisition target
Avoiding quick changes after an acquisition to protect brand loyalty and customer retention
Structuring deals with flexible mixes of cash, equity, and earnouts to align incentives
Raising over eight figures in capital from top U.S. and international investors
Managing founder burnout, embracing therapy, and making time to celebrate wins
Short- and long-term growth ambitions, including positioning for iGaming in the U.S.

Catch the video version of this episode here.

Learn more 👇

➡️ Betsperts website

➡️ Reid Rooney on Linkedin

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This podcast is presented by Optimove, the #1 CRM Marketing solution for the iGaming industry. Since 2012, Optimove has served iGaming Operators from startups to industry leaders. Today, 4 out of the Top 5 US Operators Personalize Player Experiences with Optimove. iGaming operators know their growth journey begins and continues with Optimove, the #1 CRM Marketing solution for the iGaming industry.

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