Ep. 195: Powering the live betting watch-along w/ Jonathan and Gavin from Bettortainment

Ep. 195 features Jonathan Baxandall and Gavin Puszczalowskyi, Co-Founders of Bettortainment, for a deep dive into live betting watch-alongs, sportsbook retention, and why most operators still underinvest in in-play engagement.

Hear them discuss:

Jonathan’s decade-long career in iGaming, B2B data and acquisition teams
Gavin’s 20+ years in radio broadcasting and early in-play content work with William Hill
The origins of Bettortainment and why “live” is the most valuable moment to engage bettors
What a betting watch-along really is and why it’s more than just commentary
Why retention consistently matters more than acquisition, yet remains underserved
How sportsbooks lose customers during live play and how to prevent it
The balance between data, entertainment, and betting prompts in live content
Why community-driven engagement outperforms passive content
The limitations of AI in live sports content and the importance of human reaction
Bettortainment’s white-label approach and making premium content accessible to smaller operators
How affiliates can use live content to drive engagement and differentiation
Bootstrapping the company, founder risk, and early startup realities
Why the 2026 World Cup represents a massive opportunity for live betting content

If you don't have a ticket for the Next.io Summit in New York event yet, use discount code BETTINGSTARTUPS10 for 10% off your full event pass. Grab your ticket here: https://next.io/summits/newyork/

Catch the video version of this episode here.

Learn more 👇

➡️ Bettortainment website

➡️ Jonathan Baxandall on Linkedin

➡️ Gavin Puszczalowskyi on Linkedin

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