How to Shift From Doing Marketing to Leading Marketing as a Fractional CMO
What you spend your time on determines everything — how visible you are to your client, how much authority you actually have, how much they'll pay you, and whether you burn out. If you've ever felt li...
28 Apr 16min
Fractional CMO vs Agency vs Contractor: How Switching Between Roles Is Costing You
What you call yourself matters less than what you actually do. And when you code-switch with the same client — saying CMO, operating as contractor — you're losing authority and pricing power.If you've...
21 Apr 7min
What to Do In Your First 90 as a Fractional CMO
How you structure your first 90 days changes everything about your business. When you step into a new client engagement, the order of what you focus on determines whether you're seen as a strategic le...
14 Apr 11min
My $20,000 Strategy Process (And The Mistakes Fractional CMOs Make)
I charge up to $20,000 for a marketing strategy — and in this episode I’m pulling back the curtain on exactly how I build it.Most fractional CMOs are winging their strategy process and massively under...
7 Apr 12min
Why Most Marketing Hires Fail (And How to Fix It)
I see this all the time — founders frustrated with their hires, marketers frustrated with their clients, and everyone pointing the finger at the other person. But most of the time, it’s actually no on...
31 Mar 11min
Why Clients Don’t See You as A Leader (And How to Fix It)
How your clients see you determines everything — how much they trust your decisions, how often they question your strategy, how much control they take in meetings, and ultimately how much they’re will...
24 Mar 14min
What I Do (and Don’t Do) With Campaigns and Launches as a Fractional CMO
Launches and marketing campaigns are one of the biggest areas, I see Fractional CMOs overstep their boundaries,It starts with mapping out a campaign or launch…and quickly turns into building timelines...
17 Mar 22min
What I Do (and Don’t Do) With Hiring for Clients as a Fractional CMO
When you don’t know what you should own (and what you shouldn’t) during the hiring process, you end up posting job descriptions, screening resumes, running interviews, onboarding new hires…and quickly...
10 Mar 11min
