The Mid-Funnel is the Biggest Opportunity in Marketing

The Mid-Funnel is the Biggest Opportunity in Marketing

In this episode of the GaryVee Audio Experience, I sit down with Jon Evans to discuss the enduring truth of marketing, the massive mid-funnel opportunity, and the challenges facing corporate marketers today. I share my foundational belief that relevance leads to purchase and explain how I used this principle to grow my father's business, Wine Library. I'm "flabbergasted" by the amount of money still wasted on unvalidated creative and make the case for why marketers are losing credibility with "fake data."

You'll learn:

  • The unchanging business truth that relevance leads to consideration and purchase.
  • Why I believe the mid-funnel—organic social media creative—is the biggest opportunity in marketing.
  • My strategy for validating creative for free on social media platforms before spending media dollars.
  • Why I am seeing CFOs show more belief in modern marketing strategies than CMOs.
  • Why Live Social Shopping and YouTube Shorts are the most important trends for any product-selling business today.
  • The number one trait of a successful marketer is the "lack of fear of losing their job"

Episoder(3485)

How to Use AI as a Strategic Thinking Partner

How to Use AI as a Strategic Thinking Partner

In this episode of Tea with GaryVee, I dive deep into why you need to stop overvaluing other people’s opinions and start forgiving yourself for your failures. Whether it’s a business that didn’t take ...

7 Apr 27min

The Future of Business in 2026: Live Shopping and AI

The Future of Business in 2026: Live Shopping and AI

In this episode, I talk about the biggest opportunity you have in 2026: Intentionality. I encourage you to stop measuring your life by "vibes" and start looking at the actual impact you’re making in y...

6 Apr 55min

400 Trillion to One: Why Your Perspective is Stalling Your Progress

400 Trillion to One: Why Your Perspective is Stalling Your Progress

In this episode of the GaryVee Audio Experience, I sit down to discuss the biggest opportunity you have in 2026: taking control of your health and your mindset. I also discuss how to be a better leade...

3 Apr 32min

Kind Candor and the 12 Other Ingredients of Business Success

Kind Candor and the 12 Other Ingredients of Business Success

In this episode of the GaryVee Audio Experience, I dive deep into the core themes of my book, 12 and a Half. I discuss why emotional intelligence is the greatest advantage in today's business world an...

2 Apr 33min

The #1 Secret to B2B Growth on LinkedIn

The #1 Secret to B2B Growth on LinkedIn

In this episode of the GaryVee Audio Experience, I sit down with Poppi co-founder Allison Ellsworth to discuss the biggest transition in marketing history: the shift from social media to "interest med...

1 Apr 49min

Why Positioning Yourself as a Production Company is Your Biggest Opportunity

Why Positioning Yourself as a Production Company is Your Biggest Opportunity

In this episode, we refurbished a keynote I gave back in 2017 in Los Angeles, CA. I break down why the digital environment is the greatest historical opportunity for entrepreneurs since the industrial...

31 Mar 1h 5min

Why Social Media is NOT Optional for Small Businesses in 2026

Why Social Media is NOT Optional for Small Businesses in 2026

In this episode of the GaryVee Audio Experience, I talk about the biggest opportunity you have in 2026: becoming a content media company. I encourage you to do your 20 hours of homework on how to get ...

30 Mar 34min

The #1 Business Skill to Develop in 2026

The #1 Business Skill to Develop in 2026

In this episode of The GaryVee Audio Experience, I talk about the biggest opportunity you have right now: the shift in social media algorithms. I encourage you to do your homework on where your specif...

27 Mar 11min

Populært innen Business og økonomi

stopp-verden
lydartikler-fra-aftenposten
dine-penger-pengeradet
e24-podden
rss-penger-polser-og-politikk
rss-borsmorgen-okonominyhetene
pengepodden-2
pengesnakk
livet-pa-veien-med-jan-erik-larssen
utbytte
morgenkaffen-med-finansavisen
liberal-halvtime
tid-er-penger-en-podcast-med-peter-warren
finansredaksjonen
stormkast-med-valebrokk-stordalen
lederpodden
rss-markedspuls-2
rss-sunn-okonomi
okonomiamatorene
rss-politisk-preik