I Roasted Headway's $400mm Ad Creative Strategy. 730 Ads, 3 Blind Spots.

I Roasted Headway's $400mm Ad Creative Strategy. 730 Ads, 3 Blind Spots.

Headway is one of the leading subscription apps in the world: and they run a LOT of ads. I pulled 730 of their display ads and broke them down by angle, format, and messaging to find the patterns behind their scale. Three things stood out: format fatigue, non-human copy, and a massive untapped content goldmine. In this video, I break down how they could 2x their creative velocity without sacrificing performance, by diversifying formats, humanizing the tone, and leveraging the actual insights ...

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Episoder(27)

3 Ad Tricks from Apple’s App of the Year Finalist(Steal These)

3 Ad Tricks from Apple’s App of the Year Finalist(Steal These)

Ladder was a finalist for Apple's App of the Year in 2025: and they run a LOT of ads. I pulled 60+ of their video ads and ran them through our AI analysis tool, BruteForce, to find the patterns that a...

3 Mar 4min

This AI video startup founder scaled to 7 figures with more agents than employees: with Romain Torres, Co-founder at ArcAds

This AI video startup founder scaled to 7 figures with more agents than employees: with Romain Torres, Co-founder at ArcAds

🎙 In this episode: We sit down with Romain Torres, co-founder of Arcads, to explore how they scaled a hypergrowth startup using AI agents, automated workflows, and a data-driven creative engine that ...

26 Feb 32min

I studied 70 ads to deconstruct Duolingo’s 500M-download ad engine

I studied 70 ads to deconstruct Duolingo’s 500M-download ad engine

In this episode, we break down the ad strategy behind Duolingo, the world’s most downloaded language-learning app with over 500 million downloads. Using BruteForce AI, our proprietary ad intelligence ...

10 Feb 6min

He wrote the book on AI growth 5 years ago. Here is his 2026 playbook: with Lomit Patel, Chief Growth & Marketing Officer at TYB

He wrote the book on AI growth 5 years ago. Here is his 2026 playbook: with Lomit Patel, Chief Growth & Marketing Officer at TYB

🚀 In this episode, I’m joined by Lomit Patel, a growth executive and the bestselling author of Lean AI. Lomit was pioneering AI automation strategies for user acquisition years before ChatGPT made he...

2 Feb 20min

How to build(+ sell) future-proof AI apps: with Evelin Herrera, Founder of EHVM Capital

How to build(+ sell) future-proof AI apps: with Evelin Herrera, Founder of EHVM Capital

🚀 In this episode, I’m joined by Evelin Herrera, the founder of Reflect Place and an expert who has seen hundreds of mobile app acquisitions up close. Evelin breaks down the exploding AI app market —...

19 Des 202528min

🚀I Cracked Babbel's 9-Figure Ad Formula (50+ Ads Analyzed With AI) 🚀

🚀I Cracked Babbel's 9-Figure Ad Formula (50+ Ads Analyzed With AI) 🚀

This language-learning app is quietly dominating the education category, and its ads reveal exactly why. With massive global adoption and some of the highest trust signals in the space, Babbel’s creat...

10 Des 20258min

Using narrative/storytelling with AI to drive 40%+ ROAS lift: with Karen Levy Atias, Director of Creative at Supersonic from Unity

Using narrative/storytelling with AI to drive 40%+ ROAS lift: with Karen Levy Atias, Director of Creative at Supersonic from Unity

🚀 In this episode, I’m joined by Karen Levy Atias, the Director of Creative at Supersonic from Unity. Managing creative strategy at a massive scale for global hit games, Karen has navigated one of th...

24 Nov 202537min

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