#15 | Inside Cannabis Analytics - How Regulators Really Spot Risk
The Hybrid13 Feb

#15 | Inside Cannabis Analytics - How Regulators Really Spot Risk

Shawn Collins of THC Group and Erik Gundersen of ERG Strategies sit down with Adam Crabtree, Founder and CEO of NCS Analytics, to talk about a problem every cannabis regulator eventually runs into: the market generates mountains of data, but oversight still comes down to judgment, prioritization, and the ability to spot risk early.

They break down what seed-to-sale tracking does well, where it creates false confidence, and why analytics is becoming the next layer of regulatory infrastructure. The conversation explores how anomaly detection and risk-based tools can help agencies focus inspections and investigations, surface potential diversion and tax irregularities, and translate messy operational signals into actionable oversight.

They also dig into the harder questions. What happens when the data is incomplete or inconsistent? Where do dashboards mislead? How should agencies balance automation with human discretion? And what does effective, credible regulation look like when staff and resources are always finite?

It’s an episode about scale, accountability, and the future of cannabis governance, told through the lens of the data systems quietly shaping how markets are supervised.


Learn more about NCS Analytics: https://ncsanalytics.com


🎧 New episodes drop regularly. Follow @TheHybridPod on Instagram for updates.


🔎 Topics: cannabis analytics, seed-to-sale tracking, cannabis regulation, compliance analytics, diversion detection, cannabis taxation, risk indexing, regulatory oversight, data governance, enforcement strategy, NCS Analytics, The Hybrid podcast

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Episoder(24)

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#24 | From Heisman to Highsman with Ricky Williams

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#23 | Regulating Three Cannabis Markets at Once with Minnesota's Eric Taubel

#23 | Regulating Three Cannabis Markets at Once with Minnesota's Eric Taubel

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#22 | The Fight to Stop the Repeal with Massachusetts' Ryan Dominguez

#22 | The Fight to Stop the Repeal with Massachusetts' Ryan Dominguez

Shawn Collins of THC Group and Erik Gundersen of ERG Strategies sit down with Ryan Dominguez of the Massachusetts Cannabis Coalition for a conversation about Question 8, the November ballot measure th...

17 Aug 1h 16min

#21 | The Future of Cannabis Regulation with California's Christina Dempsey

#21 | The Future of Cannabis Regulation with California's Christina Dempsey

Shawn Collins of THC Group and Erik Gundersen of ERG Strategies sit down with Christina Dempsey of the California Department of Cannabis Control for a conversation about the future of cannabis regulat...

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#20 | Would You Rather Regulate? Cannabis Policy Nightmares

#20 | Would You Rather Regulate? Cannabis Policy Nightmares

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7 Jun 1h 10min

#19 | From Wild West to Working System: Adria Berry on Regulating Oklahoma Cannabis

#19 | From Wild West to Working System: Adria Berry on Regulating Oklahoma Cannabis

Shawn Collins of THC Group and Erik Gundersen of ERG Strategies sit down with Adria Berry, Executive Director of the Oklahoma Medical Marijuana Authority, to talk about regulating one of the most clos...

7 Mai 1h 18min

#18 | From Pickles to Plants - Willy Vlasic on Building a Trusted Brand and Cannabis’s Hard Truths

#18 | From Pickles to Plants - Willy Vlasic on Building a Trusted Brand and Cannabis’s Hard Truths

Shawn Collins of THC Group and Erik Gundersen of ERG Strategies sit down with Willy Vlasic, founder of Vlasic Labs, to talk about building a cannabis brand with a name people already trust.Willy share...

14 Apr 1h 12min

#17 | Cannabis Receiverships: Why Cannabis Businesses Fail and How Restructuring Works

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20 Mar 1h 21min

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