80. Magic Words: Change What You Say to Inspire and Influence Others

80. Magic Words: Change What You Say to Inspire and Influence Others

Words have impact. But when it comes to enchanting audiences and captivating with communication, Jonah Berger, PhD ’07, says some words are more potent than others.

Berger is a Wharton School professor and an internationally bestselling author. His most recent book, Magic Words: What to Say to Get Your Way, identifies language we can use to communicate more effectively in all sorts of personal and professional contexts. “Subtle shifts in language can have a huge impact on everything from convincing clients and holding attention to connecting with loved ones in our lives,” Berger says.

Magic words allow us to change minds, engage audiences, and drive action. In this episode of Think Fast, Talk Smart, Berger and host Matt Abrahams discuss how we can leverage their power in our own communication.


Connect:


********
Thank you to our sponsors.
These partnerships support the ongoing production of the podcast, allowing us to bring it to you at no cost.

This episode is sponsored by Grammarly. Let Grammarly take the busywork off your plate so you can focus on high-impact work. Download Grammarly for free today

Join our Think Fast Talk Smart Learning Community and become the communicator you want to be.

Episoder(278)

256. Be Kind: The Most Overlooked Driver of Success

256. Be Kind: The Most Overlooked Driver of Success

Why being kind is the best investment.Can kindness be a company’s competitive advantage? Bonnie Hayden Cheng says yes — and she’s got a business metric to prove it: return on kindness.Cheng is a profe...

15 Jan 25min

255. How Leaders Sound Smart Without Saying Too Much

255. How Leaders Sound Smart Without Saying Too Much

The keys to communicating clarity, not confusion.What separates communicators who clarify from those who confuse? The ability to “Simplify complexity,” says Adam Bryant. “I don't think you can be an e...

13 Jan 27min

254. Start Fresh: How Framing, Timing, and Talk Can Improve Your Finances

254. Start Fresh: How Framing, Timing, and Talk Can Improve Your Finances

How to have more open conversations about money.Talking about money is taboo for many people. But according to Wendy De La Rosa, financial well-being only starts when we break the silence around finan...

6 Jan 25min

253. Top 10: The Best Communication Tips from 2025

253. Top 10: The Best Communication Tips from 2025

Our 10 favorite communication insights from 2025.The most transformative communication insights are the ones we actually remember to use. That’s why host Matt Abrahams is taking stock of his favorite ...

30 Des 202526min

252. Rethinks: How to Make Complex Ideas Accessible

252. Rethinks: How to Make Complex Ideas Accessible

Presenting complex information for your audience to understand.As communicators, we often need to take complex information (e.g., financial, technical, or scientific) and make it more understandable f...

25 Des 202517min

251. How to Stop Performing and Start Communicating with Presence

251. How to Stop Performing and Start Communicating with Presence

Why good communication requires presence, not performance.Effective communication isn't about perfecting your performance. According to Dr. Kate Mason, it's about being powerfully present.Mason is a w...

23 Des 202528min

250. How to Navigate Conflict: Tools For Productive Communication

250. How to Navigate Conflict: Tools For Productive Communication

Celebrate our 250th episode with expert strategies that make tough conversations easier — and more meaningful.Some of the most meaningful shifts in how we communicate come from the moments that challe...

16 Des 202529min

249. Quick Thinks: Rituals That Make Teamwork Work

249. Quick Thinks: Rituals That Make Teamwork Work

The right rituals—and the right conversations—can transform how your team collaborates.Strong collaboration starts with thoughtful practices and clear communication. As Molly Sands, Head of the Teamwo...

11 Des 202519min

Populært innen Business og økonomi

stopp-verden
lydartikler-fra-aftenposten
dine-penger-pengeradet
e24-podden
rss-borsmorgen-okonominyhetene
rss-penger-polser-og-politikk
finansredaksjonen
livet-pa-veien-med-jan-erik-larssen
pengepodden-2
utbytte
rss-sunn-okonomi
tid-er-penger-en-podcast-med-peter-warren
morgenkaffen-med-finansavisen
pengesnakk
lederpodden
stormkast-med-valebrokk-stordalen
liberal-halvtime
lederskap-nhhs-podkast-om-ledelse
rss-politisk-preik
rss-markedspuls-2