How Seep Scaled eCommerce Growth to £10M: Meta Ads, Retention & Hero Product Strategy with Ed Hamilton

How Seep Scaled eCommerce Growth to £10M: Meta Ads, Retention & Hero Product Strategy with Ed Hamilton

Ed Hamilton is the Head of Growth at Seep, a certified B Corp selling eco house cleaning tools. Founded in 2020 they are now on target for £10million in sales this year, via their Shopify store, Amazon and wholesale.

In this episode, Ed shares how Seep is turning a surge of awareness into sustainable, long-term growth. We explore the strategies behind scaling acquisition, improving retention, diversifying beyond Meta, and building a growth engine designed for lasting success—not just short-term wins.

Hit PLAY to hear:

  • How Seep turned a Dragons’ Den spike into a £10M growth engine 🚀
  • The hero product strategy that powers customer acquisition (and why it works)
  • How to balance Meta performance with smarter channel diversification
  • The retention playbook for products with a long repurchase cycle
  • Why founder stories can outperform polished brand ads
  • How to grow faster by focusing on lifetime value—not just new customers 📈

Key timestamps to dive straight in:

[05:44] "Dragon’s Den Success Momentum"

[07:19] "Growth Beyond Customer Acquisition"

[11:56] "Embracing Hero Product Strategy"

[14:01] Driving Repurchases Through Storytelling

[17:05] Diversify Advertising Beyond Meta

[23:07] Listen to Ed’s Top Tips!

Full episode notes here: https://ecmp.info/585



--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor

Advertising Inquiries: https://redcircle.com/brands

Privacy & Opt-Out: https://redcircle.com/privacy

Episoder(622)

From £3k to £80m: The Bootstrapped Must Have Ideas Growth Story with Amy Knight

From £3k to £80m: The Bootstrapped Must Have Ideas Growth Story with Amy Knight

Amy Knight is the Founder at Must Have Ideas, a UK based eCommerce brands that sells problem solving household products. Must Have Ideas is a bootstrapped business, started with just £3,000 in 2018 th...

23 Feb 24min

Driving Profits Through Customer Service with eDesk’s Gareth Cummings

Driving Profits Through Customer Service with eDesk’s Gareth Cummings

Gareth Cummings is the CEO at eDesk, the AI powered customer support helpdesk for eCommerce. Used by eCommerce stores around the world, their client CarParts.com has just been named in USA Today’s lis...

16 Feb 32min

What Would You Do If You Wanted to Grow Physical Store Sales in 2026? – with Melissa Moore

What Would You Do If You Wanted to Grow Physical Store Sales in 2026? – with Melissa Moore

Melissa Moore is “The Retail Advisor”, and the host of The Retail Tea Break Podcast. She’s an expert in all things retail with over 25 years working with national brands, and she’s been a Rethink Reta...

9 Feb 29min

How to Grow Sales in 2026

How to Grow Sales in 2026

In this special episode of the eCommerce MasterPlan Podcast, Chloe Thomas shares a panel discussion from a live webinar focused on one big question: what’s really going to move the needle for eCommerc...

2 Feb 53min

From Chaos to Clarity: Building Tracking that Actually Works with Carwow’s Roman Petrochenkov

From Chaos to Clarity: Building Tracking that Actually Works with Carwow’s Roman Petrochenkov

Roman Petrochenkov is the Head of Growth & Media Analytics at Carwow, so yes we’re going to be getting DEEP into tracking, attribution and all that juicy stuff. Carwow has grown from a review site, to...

26 Jan 36min

What Would You Do About AI Search in eCommerce? – with Miracle Inameti-Archibong

What Would You Do About AI Search in eCommerce? – with Miracle Inameti-Archibong

Miracle Inameti-Archibong is an online marketer who’s been deep in SEO since 2010. Now working at a very large UK retailer, after stints in other verticals and agency side.  In this WWYD episode, Mira...

19 Jan 38min

The Xero Shoes 10x Growth Story with Steven Sashen

The Xero Shoes 10x Growth Story with Steven Sashen

Steven Sashen is the co-founder and Chief Barefoot Officer of Xero Shoes. Selling via their international Shopify stores, Amazon, and wholesale. They launched in November 2009 and in 2024 did just und...

12 Jan 40min

The Trust-First Approach Behind Carter Eve Jewelry’s Rapid Rise

The Trust-First Approach Behind Carter Eve Jewelry’s Rapid Rise

Carter Eve is the founder and designer at Carter Eve Jewelry, a brand committed to sustainability and ethical practices creating delicate fine jewelry and distinctive designs. Founded in 2020 they now...

5 Jan 25min

Populært innen Business og økonomi

stopp-verden
lydartikler-fra-aftenposten
dine-penger-pengeradet
e24-podden
rss-penger-polser-og-politikk
rss-borsmorgen-okonominyhetene
pengepodden-2
livet-pa-veien-med-jan-erik-larssen
pengesnakk
finansredaksjonen
utbytte
morgenkaffen-med-finansavisen
rss-politisk-preik
lederpodden
liberal-halvtime
rss-pa-konto
tid-er-penger-en-podcast-med-peter-warren
stormkast-med-valebrokk-stordalen
rss-sunn-okonomi
rss-markedspuls-2