Spartan Race Founder Joe De Sena's Biggest Lessons Growing a $100M Empire

Spartan Race Founder Joe De Sena's Biggest Lessons Growing a $100M Empire

In Part 1 of this Business Mastery 2026 conversation, Tony Robbins sits down with Joe De Sena, Founder & CEO of Spartan, the global endurance brand that's pushed millions of people to test their limits across 40+ countries, to unpack the mindset, resilience, and decision-making required to build a global business from the ground up.


Joe shares how nearly losing everything during the pandemic reshaped his leadership, why "fire, ready, aim" beats waiting for the perfect plan, and how deliberately choosing discomfort builds the mental toughness required to lead at scale. Together, Tony and Joe explore why most people quit before they ever begin, how to iterate your offer until the market responds, and why mission-driven leadership outperforms motivation when the pressure is on.


This is a must-watch for entrepreneurs, founders, and leaders — and for anyone who wants to build something meaningful without waiting for ideal conditions!


*Want to experience transformational growth for your own business? Join Business Mastery, happening virtually and in person from August 12–16, 2026, to learn directly from Tony Robbins and world-class faculty.

*Secure your spot to Business Mastery here:
https://tonyr.co/4cB5IkU

Episoder(202)

From the Vault: Tony Robbins and Dr. Gerald Jampolsky and Diane Cirincione (Part 2) | The power of forgiveness, letting go of fear and finding true intimacy

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11 Jul 201630min

From the Vault: Tony Robbins and Dr. Gerald Jampolsky and Diane Cirincione (Part 1) |  The power of forgiveness, letting go of fear and finding true intimacy

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28 Jun 20161h 1min

From the Vault: Tony Robbins & Jay Abraham (Part 1) |  World class marketing, strategic innovation and how to grow a business exponentially

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Creating an Extraordinary Quality of Life |  Why a personal coach can help you create your vision and achieve your goals

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Is there something in your life that you want to change? Maybe it's your relationship, or maybe it's your body, or your career. Well how long have you been wanting that change? And how's the progress ...

18 Jun 201611min

Creating an Extraordinary Quality of Life |  Why a personal coach can help you create your vision and achieve your goals

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The Next Big Disruptor | NextVR's Brad Allen talks about how virtual reality is about to change everything

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The Psychology of Success | Tony Robbins and X-Prize founder Peter Diamandis talk with Joe Polish about what it takes to achieve true wealth and fulfillment

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