Why I Rebranded My Business (And What the First Chapter Taught Me)

Why I Rebranded My Business (And What the First Chapter Taught Me)

In this episode, I’m sharing the story behind the rebrand from The House Call Podcast and Caroline Klein Design and why this felt like the right moment to close the first chapter of my business and start writing the next one. We're talking about what the early years of building my design business really looked like, the lessons that chapter taught me, and how I knew it was time to evolve the brand into something bigger. Because sometimes the version of your business that got you here isn...

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Episoder(47)

From Dance Teacher to Fully Booked Designer in 5 Months ft. Emma Feeheley

From Dance Teacher to Fully Booked Designer in 5 Months ft. Emma Feeheley

There’s a lot of noise online about what it takes to grow a successful design business. Fancy credentials. Viral content. A perfectly curated brand. Years of experience before you’re “allowed” to char...

21 Mai 30min

Exposing Myself: SWOT Analysis of My Own Business

Exposing Myself: SWOT Analysis of My Own Business

In this episode, I’m exposing myself a little and walking you through a real SWOT analysis of my design business: the strengths, weaknesses, opportunities, and threats I’m seeing in my own business. W...

13 Mai 25min

Stop Hiding in “Productivity” and Focus on What Actually Makes a Difference

Stop Hiding in “Productivity” and Focus on What Actually Makes a Difference

You can be busy all day and still not move your business forward. In this episode, I’m breaking down the difference between productive activities (the ones that feel good, look impressive, and keep yo...

22 Apr 17min

Inside The Workspace: Out of Alignment…or Just Uncomfortable?

Inside The Workspace: Out of Alignment…or Just Uncomfortable?

A behind-the-scenes audio drop from inside The Workspace on the difference between true misalignment and the kind of discomfort that comes with growth. If you’ve been questioning whether you’re off tr...

15 Apr 15min

The “You vs. Them” Content Shift That You're Probably Missing

The “You vs. Them” Content Shift That You're Probably Missing

In this episode, Caroline breaks down the difference between “you marketing” and “them marketing”—and why this one shift changes everything when it comes to attracting better clients, building trust, ...

8 Apr 27min

This Retreat Broke My Brain (In the Best Way). These Are My Takeaways

This Retreat Broke My Brain (In the Best Way). These Are My Takeaways

Caroline just got back from her first business retreat and is sharing her biggest takeaways. In this episode, she shares the biggest shifts that came out of the room (raised standards to identity-lev...

1 Apr 18min

From Clocking In at 4AM to a Multiple Six Figure Business

From Clocking In at 4AM to a Multiple Six Figure Business

DM Caroline on Instagram to learn more about The Workspace Second Story Studio Website

25 Mar 23min

Before You Spend $30K on SEO or Paid Ads, Dial This In First

Before You Spend $30K on SEO or Paid Ads, Dial This In First

Before you spend $30K on SEO, paid ads or outsourcing your marketing, dial this in first. More traffic won’t fix a message that doesn’t convert, and unfortunately I see interior designers make this mi...

18 Mar 31min

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